1.1explain the communication process that applies to advertising and promotion 1.2explain the organisation of the advertising and promotions industry 1.3assess how promotion is regulated 1.4examine current trends in advertising and promotion, including the impact of ICT 2.1explain the role of advertising in an integrated promotional strategy for a business or product 2.2explain branding and how it is used to strengthen a business or product 2.3review the creative aspects of advertising 2.4examine ways of working with advertising agencies 3.1explain primary techniques of below-the-line promotion and how they are used in an integratedpromotional strategy for a business or product 3.2evaluate other techniques used in below-the-line promotion