Please complete the order based on a "Standard Order" service ($179.10 for 12 pages/3000 words) 16 references required. Thank you. ASSIGNMENT STRUCTURE / INSTRUCTIONS: Develop a comprehensive marketing plan for the Melbourne Mustangs Ice Hockey Club based on the strategic marketing framework. Re-evaluate the opportunities and challenges identified in Part-1 (please find separately attached) to support the Melbourne Mustangs future strategic marketing direction. Please ensure that the marketing plan clearly explains how the proposed creative strategy and marketing mix is different than the one currently in operation by the Melbourne Mustangs. 3000 words (excluding references, in-text references, table of contents, headings and sub-headings). 1. Table of Contents & Overall Presentation (4 marks) 2. Executive Summary (4 marks) 3. Internal Analysis (3 marks) 4. External Analysis (3 marks) 5. Strategic Marketing Direction (4 marks) - Key Opportunities - Challenges - S.M.A.R.T Objectives (Specific, Measurable, Achievable, Relevant, Timely) 6. Marketing Objectives (3 marks) 7. Performance Measures (3 marks) 8. Competitor Analysis (2 marks) 9. Segmentation & Positioning Strategy (Target Market etc.) (8 marks) 10. Marketing Mix (16 marks) - Product (Memberships etc.) - Pricing - Place - Promotion (Advertising, Sales Promotion etc.) 11. Product Life Cycle (PLC) (3 marks) 12. Implementation & Control (4 marks) 13. References (x16) (3 marks) TOTAL: 60 marks