i) Define the term Marketing ( Use an academic theory) ii) Discuss the elements in the Marketing Process e.g. a) situational analysis (use Swot and Pestle Factors), b) Marketing Strategy: using marketing segmentation, Market Targeting and Market Positioning. c) Marketing Mix (7Ps) Product, price, place, promotion,people,processes, physical evidence to aid decisions that organisations will make to boost their marketing and organisational objectives e.g. how you will aid in decision making in terms of pricing, advertising in terms of (creating the awareness, desire and interest), promotion ( how to sell your products via e-commerce, loyalty cards, nectar points,), how to train your employees to provide good customer care service(s) d) Marketing Control and evaluation; Discuss how the whole process of the marketing elements have gone. E.g. Customer Feedbacks, profits, sales revenues, market share,