Assignment title: Management
Select a B2B company and do industry analysis for that company to enter in new industry with new product. 1) industry analysis:- feasibility to enter in new industry, size of industry(sale , type of product), competitors, factors affecting that industry 2) value factors :- PESTLE, Partnerships, e-commerce, innovation, risk management, time management 3) Key players- competitors, market share, diagrammatic value of each company, level of relationship between competitors, how much market segments they are having 4) Key Business Consumers:- who is going to use your product( bulk buyer), 5)segmentation approach( clearly segment into micro and macro segmentation), target market 6) Marketing- undershot, overshot, new buyer 7) make marketing plan, marketing objective, chose marketing strategy to get objective, implementation plan( four P's- product, price, people, promotion) assignment should be written as business report please consider CDU harvard style referencing document i havve attached