Choose an organization form the following Industries-Australian Dairy farmers-Hybrid car (choose one brand)-Australian wool industry-Business schools in Australia -HSBC-Bank of China-Organic food-Health and fitness industry-Research industry (example CSIRO) -Any non profit organization like Red cross or Salvation army -Any small to medium size company in Australia •Discussion on theory maximum 20%•This assignment is in report form with the following headings:-Executive summary-Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company-Comments on both Micro and Macro environmental forces affecting the company-Brief analysis of consumer perceptions and behaviour about the brand/company -Marketing Mix (brief discussion)-Your comments or any recommendations