“Tata Motors: Can It Become a Global Contender in the Automobile Industry?” 1. Describe the economic characteristics of the global motor vehicle industry? Hint: PEST Analysis (Political, Economical, Social and technological Analysis). WRITE about what are the driving forces in the automobile industry. 2. What are the key success factors for a successful firm in the global motor vehicle industry? Hint: WE need to do “KEY SUCCESS FACTOR ANALYSIS”. 3. What are Tata Motors’ internal strengths and weaknesses? Identify competencies and capabilities that the company’s major competitors are lacking. What market opportunities does the company have and what threats can you identify that may negatively impact the company’s future? HINT: WE NEED TO DO “SWOT ANALYSIS”.