Assignment title: Management
Answer the following questions:Question 1 a. Make a list of two (2) internal and two (2) external stakeholders who participated in the marketing plan. b. Against each stakeholder identify a role they played in the plan's implementation and their responsibilities. (Mark 20)Internal Stakeholder Role in implementation Responsibility1 2 External Stakeholder 1 2 Question 2a. There may be more than one person involved for the success of the marketing plan. List three (3) who you would see as being critical to this success. b. Against each, identify their objectives, performance measures, role played and responsibility towards that success. The person may be marketing or non-marketing personnel. (Mark 10)Question 3a. Briefly explain what marketing strategies are. b. Explain how an organisation would prioritise resources ensuring the successful implementation of their marketing strategies and in accordance to their organisational requirements. (Mark 10)Question 4Communicating with the "team" is an important step that ensures individuals work together to meet organisational marketing objectives.a. What would you consider as discussion points at team meetings in regards to marketing? b. For these meetings list three (3) items you would place on the agenda to discuss relating to the marketing objectives of your organisation. (Mark 10)Question 5a. Briefly explain what 'monitoring' means to an organisation.b. Explain how an organisation would implement monitoring strategies thus ensuring successful achievement of its marketing plan. c. Provide an example of how an organisation analyses marketing performance against its marketing plan. (Mark 10)Question 6When monitoring and implementing the marketing mix (product, pricing, distribution and promotion etc) there is a need to ensure that objectives are also met. a. How does an organisation ensure it meets communication strategies, organisational policy, organisational objectives and targets established within the marketing plan. (Mark 10)Question 7 a. What steps would an organisation take to monitor its marketing revenue and costs against budget?b. Provide an example record that analyses variations to budget.c. Explain with an example a report used to indicate ongoing progress is being made towards marketing objectives. (Mark 15)Question 8With any practice, there is a need to assess its marketing performance. a. Briefly explain how a practice would assess its marketing performance against its marketing objectives. (Mark 5)b. Briefly explain what opportunities were provided to customers and personnel responsible for each element of the marketing mix to make improvements to marketing performance. (Mark 5)c. Explain the communication used between a practice and relevant stakeholders when changes to marketing objectives, targets and practices were required to maintain marketing performance, relevance and viability. (Mark 5)