The ScenarioAustralia boasts a very strong and defined coffee culture. Over the last half decade, coffee bar revenues have seen growth of about 3% each year. As at about August 2014, there were more than 4500 coffee shops plying their trade in this growth category.According to Ibisworld.com.au: 'The proliferation of coffee drinking has caused an explosion in the number of small boutique coffee houses, especially in inner-city locations where office workers congregate during the morning coffee rush. Coffee drinking is entrenched in the daily routines of many Australian consumers, which supported industry demand even during the global financial crisis.'While barriers to entry into the market were low in the beginning, they have increased somewhat over the last 5 years. "Macroenvironmental forces - the larger societal forces that affect the whole microenvironment - demographic, economic, natural, technological, political and cultural forces." - Kotler et alHow are macro-environmental forces expected to impact the coffee shop industry over the coming 12 to 24 months? In this assignment you are required to produce a report identifying the macro-environmental forces that will impact the industry in the coming 2 years. You are to include in your report an Executive Summary, Table of Contents, External environment (in this case macro-environmental) analysis and Conclusions with references throughout. Your report should not exceed 3500 words.