Module 5 - SLP International Market Selection and Market Entry For this final SLP, you will be doing research on what kind of strategies American companies have taken in investing in the country that you chose for Module 1. Locate at least one American company that operates in the country you selected in Module 1. Find out as much as you can about this company, with special attention on the strategies they took in entering this country and the experiences that they faced. In a 2- to 3-page paper, cover the following issues: How did this company enter this country? What strategies did they use? What kind of experiences did they have in this country—positive and negative? What additional strategies do you recommend for this company in this country? SLP Assignment Expectations Continue to write about the country you selected in Module 1. Write 2–3 pages focused on issues 1–3 above; no need to devote a lot of space to general background information. Try not to rely on just one source—use multiple sources from the library if possible. Use appropriate writing style (organization, grammar, and spelling—see writing guidelines) and include both a bibliography and in-text citations. Privacy Policy | Contact Module 5 - Case International Market Selection and Market Entry Assignment Overview Zipcar is a highly successful new company specializing in a brand-new model for automobile rental services, allowing their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria, and offers rental services to almost 1 million customers. Read the following two articles and do some of your own additional research on Zipcar: Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire (available on ProQuest) Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger's Personal Finance, 65, 1 (available on ProQuest) Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria, CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week , 196. (available on ProQuest) Case Assignment Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues: What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials. What mode of entry should Zipcar use to enter the country or countries that you chose? For example, should it use a joint venture, franchising, a greenfield strategy, something else? Assignment Expectations Answer the assignment questions directly. Stay focused on the precise assignment questions; don't go off on tangents or devote a lot of space to general background materials. List supporting references and cite sources in proper format. See this link for Trident's basic writing guidelines: Student Guide to Writing a High-Quality Academic Paper. Privacy Policy | Contact International Business mod 5 discussion