Tesla Motor Inc. (https://www.teslamotors.com/) recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian market with a promotional budget of US$1 billion for a projected sales of 20,000 units of Tesla vehicles in its first year of entry in Australia. As a Tesla Marketing Manager, prepare a "marketing plan" for the Australian market for 2016-2017. Note Similar examples are available in your textbook and course Moodle site, where you will find some guidelines about how to prepare a marketing plan. You will also be guided by your lecturer and/or tutor. The word count between executive summary and conclusion should not exceed 3000 words.