The purpose of this task is to encourage students to identify and prepare a written critique of a range of features relating to an organisation's social media presence and strategy. Learning Outcomes The following learning outcomes are reinforced in the completion of this task: K1, K2, K4, S1, A1 and A2. Requirements Students are required to prepare a research report of approximately 2000 words. Students are required to select from a list of organisations and prepare an analysis of the organisation's social media presence and strategy. Students should report an analysis and evaluation of the following aspects in relation to their selected organisation:  social media presence  social media audience  social media marketing  ethics, privacy and security  social media technologies Select one (1) from the following list of organisations:  Monash University  Dell Computers  Pizza Hut  Ford Motor Company  Starbucks  Zappo