Assignment title: Management
Preparation for your assignment 1- Second submission. Read Chapter 8 in your prescribed text book then you will get basic understanding about Internationalization of business. Please read related articles to get better understanding about MNEs and its approaches, and how they impact on globalization. First task is to read case carefully several time, then only read the questions given. Once you have good understanding about the case and case content then you can understand questions. 1. Compare Bharti Airtel's Approach to Internationalization with that of European MNEs. You are required to have better understanding about approaches of European MNEs system to compare with the Bharti Airtel's Approach to internationalisation. Read some article on European MNEs systems and A Strategic Approach to Internationalization to get to know about their mechanism/ management and strategies. You must read journal articles on them then you can have better knowledge to address the question. To what extend is Bharti Airtel's model unique to emerging MNEs? You need to understand nature of emerging economies in general and multinational enterprise system operating in that particular social/economic and cultural settings. (You can have knowledge on any MNEs and strategies, no need to limit to telecom MNEs) What are the implications of the rise of emerging economy MNEs such as Bharti Airtel for globalisation? If such MNEs develop what will happen to globalisation aspect. Global competiveness, without reading the case you cannot structure this question. Once you read and understand the case then you can find strengths of such approaches and MNEs in competitive advantages in the globalisation.