M I S 7 8 2 - A S S I G N M E N T 2 1 MIS782 Value of Information School of Information Systems & Business Analytics Faculty of Business & Law, Deakin University Assignment 2 Developing a Business Case for DBS Bank Due date: 15/01/2017 at 11:59pm Weight: 45% Word limit: 3500 words Individual/Group: Group of 3 to 4 members Purpose Development of Business Case for DBS Bank. Case Study Refer to the same case study used in assignment 1 (Rewiring the Enterprise for Digital Innovation: The Case of DBS Bank). Case Background: This case chronicled the digital transformation of DBS Bank in seeking regional growth amidst the emergence of a new digital era in the banking industry. Led by its CEO, DBS invested heavily in technologies as a competitive enabler, and undertook radical organizational changes to ‘rewire’ the entire enterprise for digital innovation. The key thrust of its digital transformation strategy was the reorganization of Technology and Operations, building scalable technology platforms, redesigning a new customer experience, and incubating technology-driven innovation. Opportunity for further IT investment: Going forward, DBS considers what should be the next steps in their digitization strategy.  Where should the bank direct its technology investment dollars?  How can DBS stay at the forefront of banking innovation to become the Asian Bank of Choice of the future? DBS’ CEO has considered this very question, and has decided to focus on several major areas. The first step is to become truly mobile by adopting cloud computing as an enabler. Traditionally, banking staff members are stuck behind counters at bank branches. Cloud computing allows banks to become truly mobile and employees to better serve customers by making personal visits to customers’ “home turf.” Increasing market share by increasing customer service levels and customer satisfaction levels has been floated as one of the strategic drivers behind this initiative. Becoming a true innovator in the banking sector would also grow DBS Bank’s competitive advantage (Piyush, DBS CEO).M I S 7 8 2 - A S S I G N M E N T 2 2 Your Assignment: Write a convincing business case that provides sound arguments and justification for investing in cloud integrated mobile technology to reach DBS Bank’s goals. The business case should address the executive management team of DBS Bank. You are to produce a business case guided by the 7-step “Framework for Business Cases” outlined in lectures. Due to time constraints, students are only expected to give detailed description of their chosen option (in step 4 of the framework). Under normal circumstances detailed descriptions of ALL options would be considered necessary. For further support information about Report Writing, refer to the following Website: http://www.deakin.edu.au/students/study-support/academic-resources/report-writing Submission Details 1. The assignment should be submitted as a Microsoft Word document named after one of the group members FirstName_Surname_A2 (e.g. Peter_Jones_A2.docx). One submission per group. 2. Group Contribution Form, made available via CloudDeakin under “Assessment Resources -> Assignment 2”, must also be attached as the last page of your assignments. (Assignments without this form will not be marked.) The assignment must be submitted by the due date electronically via CloudDeakin (emailed reports will not be considered a valid form of submission). Academic Misconduct Academic misconduct and plagiarism is subjected to penalties. Plagiarism includes and not limited to:  Copying others’ work without appropriate referencing  Re-using assignment material completed by other students  Contracting others to do assessment tasks on your behalf https://www.deakin.edu.au/students/study-support/referencing/academic-integrity Learning Outcomes This assignment assesses the following Graduate Learning Outcomes (GLO) and related Unit Learning Outcomes (ULO): Graduate Learning Outcome (GLO) Unit Learning Outcome (ULO) GLO1: Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession. GLO2: Communication: using oral, written and interpersonal communication to inform, motivate and effect change ULO2: Develop the business case to motivate an IT investment for organisations Extensions No extensions will be considered for this assessment unless a written request is submitted and negotiated with the Unit Chair at least 48 hours before the due date. It is student’s responsibility to keep backups of the assignment.