QAssessment Description Over the last 4 quarters, you have been working to create a business plan for presentation to potential venture capitalist investors (lecturer). You are required to submit a business plan to the potential investors for review and comment. The business plan should be up to a maximum of 14 pages in length and address the areas outlined below. This includes header page, and appendices and anything else you include. Any pages longer than this will not be marked. This information will be reviewed by the venture capitalists (lecturer) who will provide written feedback within two weeks. You will need to incorporate these suggestions into your plans going forward both in the simulation and your final report to the board. At the end of Quarter 4 you are given $4m. This is the final capital injection. A copy of the marking rubrics is attached. Academic referencing standards must be adhered to in citing others work and/or applying strategic frameworks. The Business Plan should include the following components: A. Executive Summary B. Review of financial and market performance during the past year C. Assessment of current situation and the market 1. PESTEL Analysis 2. Customers 3. Competition & Industry (Porters 5 Forces) 4. Company’s strengths and weaknesses (SWOT Analysis) 5. Major problems / opportunities to be dealt with in next year D. Overview of corporate strategy 1. Mission / Vision Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. 2. Culture and leadership 3. Basis of competitive advantage 4. Corporate strategy 5. Ethical and Social Implications E. Strategy for the next year in business (What will it take to get ahead or stay ahead?) 1. Marketing Strategy 2. Sales Channel Strategy 3. Human Resource Strategy 4. Manufacturing Strategy 5. Financial Strategy (including forecast) F. Financial request 1. Detail how will you spend the $4 million G. Actual / Forecast Pro forma cash flow, balance sheet and income statement (Quarters 1 to 6 inclusive) with explanation E. Actual / Forecast Tactical plan (Quarters 1 to 6 inclusive) with explanation COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Criteria HD (High Distinction) DN (Distinction) 75% - 84% CR (Credit) 74% - 65% P (Pass) 50% - 64% NN (Fail) 0% - 49% Score 90% – 100% 85% - 89% Executive Summary Clear, precise and well presented summary of business which highlights key linkages, financial and operational requirements. Keeps summary to under one page. No errors in writing. Clear, precise and well presented summary of business. Highlights financial requirements. Keeps summary to under one page. No errors in writing. Clear and well presented summary of business. Highlights most of the financial requirements. Keeps summary to under one page. Minimal errors in writing. Basic summary covering main areas, but may lack some clarity and logic. Highlights some of the financial requirements. Summary is more than one page. Minimal errors in writing. Poorly written and presented summary. Summary is either very short or too long. Major errors in writing. /10 Review of financial ad market performance Clear, precise, integrated and welll presented review of financial and market performance. Clear, precise and well presented review of financial and market performance Clear and well-presented reciew of financial and market performance . Basic review of financial and market performance covering main areas, but may lack some clarity and logic. Poorly written and presented review of financial and market performance. /10 Assessment of currrent situation A detailed, clear and well-developed SWOT and competitor analysis. Demonstrates a broad and in-depth understanding of financial and market performance. A detailed, clear and well- developed strategic analysis. Demonstrates a broad and in- depth understanding of financial and market performance. A clear and well-developed strategic analysis. Demonstrates a broad understanding of financial and market performance. A basic strategic analysis. Some areas may be missing. Demonstrates a basic understanding of financial and market performance. Lacks clarity and depth. A poor or no strategic analysis, with many missing areas. Demonstrates poor or no understanding of financial and market performance. /15 Overview of corporate strategy Well thought out and clearly integrated strategy covering all areas clearly and adequately. Links areas well and paints a clear and supported picture. Strategy is achievable, justified, sustainable and appropriate. Addresses all of the risks. Well thought out and clear strategy covering all areas clearly and adequately. Links areas well and paints a clear picture. Strategy is achievable, justified, sustainable and appropriate. Addresses all of the risks. Clear strategy, covering most areas adequately. Links areas well and paints a clear picture. Strategy is achievable and appropriate with adequate justification. Addresses most of the risks. Basic strategy covering some areas adequately. Links some areas well. Strategy may not be achievable and with limited justification. Addresses some of the risks. Strategy is poor and weak. No thought into how strategy is linked. Strategy is not achievable with no justification. Does not address any risks. /15 Strategy in next business year Provides a detailed and in-depth strategy, which covers all areas into a well articulated integrated plan. Strategy is achievable and appropriate. Applies broad research to the strategy. Discusses forecast and makes clear link to strategy Provides a detailed and in-depth strategy, which covers all areas and links well. Strategy is achievable and appropriate. Applies research to the strategy. Provides a detailed strategy, which covers all areas and links well. Strategy is appropriate. Applies some research to the strategy. Provides a basic strategy, which covers most areas and some links. Strategy contains some errors. Limited use of research applied to the strategy and not always relevant. Provides a limited or no strategy. Covers one or two areas but with no ability to link areas. Poor or no use of research applied to the strategy. /20 Pro forma cash flow balance sheet and income statement All areas included and accurate. Financials are linked throughout the report and are explained comprehensively. All areas included and accurate. Financials are refered to and explained. All areas included, with minimal errors. Financials are referred to to some extent. All areas included, with major errors. Little reference to financials in report. Areas missing, with major errors. No reference made between financials and report. /10 Tactical plan chart A detailed, clear and well presented chart. Time line and tactics appropriate, with no errors and fully explained in report. A detailed, clear and well- presented chart. Time line and tactics appropriate, with no errors and well explained in report. A clear and well presented chart. Time line and tactics appropriate, with minor errors and partially explained in report. A basic chart. Some areas may be missing. Time line and tactics generally appropriate, with minor errors, not well explained in report. A poorly presented or no chart. Time line and tactics not appropriate, with major errors, with no explanation in report. /10 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Structure, format and referencing Well constructed, presented and integrated with clear and logical structure and organisation. Makes no errors in grammar, mechanics and/or spelling. Adheres to the word limit. Accurately applies Harvard referencing standard. Well constructed with clear and logical structure and organisation. Makes no errors in grammar, mechanics and/or spelling. Adheres to the word limit. Accurately applies Harvard referencing standard. Well constructed with clear structure and organisation. Makes a few minor errors in grammar, mechanics and/or spelling. Adheres to the word limit. Accurately applies Harvard referencing standard. Basic structure and organisation, but lacking some clarity and logic. Makes several errors in grammar, mechanics and/or spelling, but it does not interfere with reader understanding. Adheres to the word limit. Applies Harvard referencing standard but may not be consistent. Poor structure and organisation. Makes numerous errors in grammar, mechanics and/or spelling that interfere with reader understanding. Doesn’t adhere to the word limit. Harvard referencing