Assignment title: Information
appropriate context. This may be through part-time work, a work placement or
simulation. This experience will enable them to consider how the unit and the
programme can contribute to their career development.
Learners must ensure that their evidence relates to the travel and tourism sector.
Aim:
This unit enables learners to gain understanding of behaviour management principles
and gain skills to review their managerial potential, show managerial roles and
responsibilities and create a career development plan.
Key Objectives:
1. Understand principles and practices of management behaviour
2. Be able to review own potential as a prospective manager
3. Be able to show managerial skills within a business and services context
4. Be able to create a career development plan for employment within a business and
services context.
Learning Outcomes and Assessment Criteria:
LO1 Understand principles and practices of management behaviour
1.1 Compare different management styles
1.2 Discuss leadership characteristics
1.3 Evaluate communication processes in selected businesses
1.4 Analyse organisational culture and change in selected businesses
LO2 Be able to review own potential as a prospective manager
2.1 Assess own management skills performance
2.2 Analyse personal strengths, weaknesses, opportunities and threats
2.3 Set and prioritise objectives and targets to develop own potential
LO3 Be able to show managerial skills within a business and services context
3.1 Lead and motivate a team to achieve an agreed goal or objective
3.2 Justify managerial decisions made to support achievement of agreed goal or
objective and recommendations for improvements
LO4 Be able to create a career development plan for employment within a
business and services context
4.1 Explain how own managerial and personal skills will support career development
4.2 Review career and personal development needs, current performance and future
needs to produce development plan
Unit Content
1 Understand principles and practices of management behaviour Management
theory and styles:
Management theory and styles: assumptions and drawbacks, classical theories,
main contributors, the influence of informal groups, hierarchy of needs, systems
approach to management, contingency approach, leading authorities
Leadership characteristics: styles eg autocratic, democratic, laissez-faire, action-
orientated; motivation theories, factors affecting motivation and performance,
motivation techniques, effectiveness; conflict resolution; the role of partnerships and
stakeholders in the business
Communication: communications processes, verbal, written, non-verbal; lines of
communication, linear, lateral, formal/informal; barriers to effective communication
Organisational culture and change: types of organisational structure and culture;
factors influencing changes in culture; types of change eg demographic, economic,
legislative; planned change theory; managing and measuring the effectiveness of
change; sources and types of power; change drivers
2 Be able to review own potential as a prospective manager Self-knowledge and
appraisal:
Self-knowledge and appraisal: skills audit eg management skills, leadership skills,
practical/technical skills, personal skills (eg interpersonal/motivational/communication
skills), organising and planning skills, cognitive and creative skills; qualifications
(current/planned), strengths and weaknesses analysis; personal learning logs;
personal development plans
Own potential: aims, objectives, targets, learning programme/activities, action plan,
time management, work scheduling, Specific, Measurable, Achievable, Realistic,
Time-bound (SMART) objectives, action planning, delegation, decision making,
problem solving, management/leadership styles, value awareness, conflict
management, giving and receiving feedback, influencing skills, self-confidence,
positive thinking, communication, presentation, team building and membership,
mentoring, counselling, coaching, facilitation, learning cycle, learning styles, action
learning sets, management learning contracts, learning log, review dates,
achievement dates
3 Be able to show managerial skills within a business and services context
Roles:
Roles: leading and motivating staff, communicating, team building, processes and
stages in team development, group dynamics, effective/ineffective teams,
goals/objectives
Responsibilities: customer service, product and service knowledge and
development; decision making eg strategic, planning; managerial/operational control,
problem solving; authority, delegation and empowerment; effective working
relationships with subordinates, peers, managers and other stakeholders
Context: eg hospitality, travel, tourism, sports, leisure, recreational industries
4 Be able to create a career development plan for employment within a business
and services context Career:
Career: relevant managerial skills eg communication, thinking, learning; personal
skills eg attitude, behaviour, responsibility, adaptability; aspirations,
openings/opportunities
Development plan: career development, personal development, current performance,
future needs
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Scheme of Work
Awarding Body: Pearson BTEC
Course: BTEC HND IN TRAVEL AND TOURISM MANAGEMENT
Unit 3: THE DEVELOPING MANAGER
Wk Lecture Schedule Outcome of session Activity/seminar
and formative
assessment
Resources
1 Introduction to The
Developing Manager
Management theory and
styles: assumptions and
drawbacks, classical
theories, main contributors,
the influence of informal
groups, hierarchy of needs,
systems approach to
management, contingency
approach, leading
authorities
Introduction to the module, mode of assessment, awareness of the
awarding body, assessment criteria and the mode of assessment
By the end of the learners will be able to:
Define the term management
Understand assumptions and draw backs of the various management
theories
Explain the classical theories to management using theories of Fayol
and Taylor
Explain the main duties of a manager according to Fayol,
explain the human relations school of management - based on the
work of Mayo
understand modern theories of management with reference to the work
of Mintzberg and Drucker, systems approach to management,
contingent approach
Understand the three managerial roles based on the work of H
Mintzberg
Role play and
individual
induction, helping
to know each
other.
Case study
addressing AC1.1,
Group discussion
Module
handbook.
Power point
slides
Internet
2 Leadership
characteristics: leadership
Define the term leadership
Discuss the qualities of leader Group discussion,
Power point
slides
8
styles eg autocratic,
democratic, laissez-faire,
action-orientated;
Explain the situational, functional and contingency approaches to
leadership with reference to the theories of Adair, Fiedler, Bennis
Explain the leadership styles using the Blake and Mouton grid
Discuss the four leadership styles as per Ashridge
Apply leadership styles to specific organisations with in the travel and
tourism sector
Case study and
addressing the AC
1.2
White board
Internet
Case study
3 Case study for the above
topic.
Motivation theories,
factors affecting
motivation and
performance, motivation
techniques,
effectiveness;
Conflict resolution;
The role of partnerships
and stakeholders in the
business
Communication:
communications processes,
verbal, written, non-verbal;
lines of
communication, linear,
lateral, formal/informal;
barriers to effective
communication
Define motivation
Understand various theories of motivation
Examine the factors affecting motivation using organisations from travel
and tourism
Understand motivation techniques
Examine the effectiveness of the various motivational techniques
Explain how to resolve conflicts using organisations from the travel and
tourism sector
Define stakeholders
Understand the role of partnership and stakeholders in the business
Define communications.
Explain a simple communication model: sender, message, receiver,
feedback, noise.
Explain formal and informal communication and assess their
importance in the workplace.
Identify the consequences of ineffective communication.
Describe the attributes of effective communication.
Discuss the barriers to effective communication and identify practical
steps that may be taken to overcome them.
Explain the main methods and patterns of communication
Review the assignment, case study
Role play, Case
study and
discussion,
Students expected
to use their own
experience to test
the application of
the motivational
theories
Case study,
reading, question
and answer
Case study, group
discussion
Role play
Question and
answer
Case study ,
Test effective
communication
using the Chinese
whisper
Power point
slides,
White board,
Case study,
Module hand
book and
assignment
9
addressing the AC
1.3,
4 Organisational structure
Types of organisational
structure and their merits
and demerits
Organisational culture
definition of organisational
culture; components and
factors influencing change
organisational culture
Understand various types of organisational structure
Identify advantages and disadvantages of each organisational structure
Define the term organisational culture
Describe the components of organisational culture
Explain the factors influencing organisational culture using examples
from travel and tourism
Describe Schein’s approach to organisational culture
Explain Handy’s four cultural types
Describe how organisational culture is influenced by national culture by
using the Hofstede study
Addressing AC 1.4
Reading, case
study covering
planning at
different levels,
question and
answer
Question and
answer,
Reflective
question at the
end of the class
and a case study
for discussion,
addressing 1.4
Power point
slides,
Case study
White board
5 Organisational change:
Types of organisational
change; Planned change
theory; managing and
measuring the effectiveness
of change; sources ;
Change drivers, Types of
power;
Identify various types of change
Explain planned change theory
Explain the phases of change using the work of Kotler,
Explain the Heifetz leadership theory
Understand the key issues in the management of successful change
Describe how effectiveness of change can be measured
Assess the main drivers of change
Describe the various types of powers
Review task covering AC 1.4
Reading on
different methods
Case study
Practical
discussion and
feedback
Group discussion,
addressing 1.4
Power point
slides
White board
Computer lab
Assignment
brief
6 Self-knowledge and
appraisal: skills audited
management skills,
personal skills
Assess personal
Strengths and
Assess own management and personal skills performance by carrying
out a skills audit
Question and
answer
Group discussion
Question and
answer , students
PowerPoint
slides
White board
Case study
Internet
10
weaknesses analysis;
personal learning logs;
personal development
plans
Review Tasks covering AC 2.1 to carry out a
SWOT analysis
and discuss it with
their neighbours,
group discussion,
addressing 2.1
7 Self-knowledge and
appraisal: skills audited
management skills,
personal skills
Assess personal
Strengths and
weaknesses analysis;
personal learning logs;
personal development
plans
Analyse personal strengths, weaknesses, opportunities and threats
Review Tasks covering AC 2.2
Question and
answer
Group discussion
Question and
answer , students
to carry out a
SWOT analysis
and discuss it with
their neighbours,
group discussion,
addressing 2.2
PowerPoint
slides
White board
Case study
Internet
8 Assess own potential:
aims, objectives, targets,
learning
programme/activities,
action plan,
Discussion of the
assignment and tasks
assigned
Understand how to set objectives with SMART characteristics
Set and prioritise objectives
Set targets to develop own potential
Develop action plan
Develop a learning program
Record learning through a learning log
Review dates and achievement dates
Review of task covering AC 2.3
Case study
Video covering
current issues
related to tourism
development
Group discussion
Question and
answer, case
study, addressing
2.3
PowerPoint
slides:
White board,
Case study
Internet
9 Managerial Roles: leading
and motivating staff,
communicating, team
Explain what is meant by a group
Explain what is meant by a team Reading
Case study ,
Power points
Case study
11
building, processes and
stages in team
development, group
dynamics,
effective/ineffective teams,
goals/objectives
Discussion of the
assignment and tasks
assigned
Distinguish between a group and a team
What is the purpose of a team
Explain the different roles played by team members based on Belblin’s
theory
Explain the stages of team development based on Tuckman’s theory
Identify the factors which contributes to an ineffective team and how
this may affect your organisation
Identify the criteria necessary for a successful team based on Peters
and Waterman
Identify the criteria to be used to evaluate the team’s success
Be able to lead a team to achieve an agreed goal or objective
Be able to motivate a team an agreed goal or objective
Review of the assignment meeting the AC3.1
Role play
Group discussion,
question and
answer, reflective
feedback,
addressing 3.1
Internet
11 Managerial
Responsibilities in the
travel and tourism sector
Discussion of the
assignment and tasks
assigned
Identify various management responsibilities
Understand the three levels of planning
Be able to solve organisational problems
Maintain effective relationships with subordinates
justify managerial decisions made to support achievement of agreed
goal or objectives
make recommendations for improvements
Review of the assignment meeting the AC3.2
Reading, Question
and answer ,
group discussion
reflective work,
Group discussion,
addressing 3.2
Power point
slide,
White board,
assignment
brief
12 Career Development :
relevant managerial skills
Define career development and career management Case study,
question and Power point
12
eg communication, thinking,
learning; personal skills eg
attitude, behaviour,
responsibility, adaptability;
aspirations,
openings/opportunities
Discussion of the
assignment and tasks
assigned
Identify relevant managerial skills
Review of the assignment meeting the AC4.1
answer, Group
discussion,
addressing 4.1
slide,
White board,
Case study,
assignment
brief
13 Career Development :
relevant managerial skills
eg communication, thinking,
learning; personal skills eg
attitude, behaviour,
responsibility, adaptability;
aspirations,
openings/opportunities
discussion of the
assignment and tasks
assigned
Identify relevant personal skills
explain how own managerial and personal skills will support career
development
Review of the assignment meeting the AC4.1
Case study,
question and
answer, Group
discussion,
addressing 4.1
Power point
slide,
White board,
Case study,
assignment
brief
14 Development plan: career
development, personal
development, current
performance, future needs
discussion of the
assignment and tasks
assigned
Define career development plan
Define personal development
Review career and personal development needs
Review current performance
Review future career needs
produce a career development plan
Question and
answer,
presentation,
addressing 4.2
Power point
slide,
White board,
Case study,
assignment
brief
13
Review of the assignment meeting the AC4.2
15 Revision Revision of the material Discussion and
reflective
feedback,
Question and
answer
Computer lab
16 Assignment support Formative feedback addressing LO1, LO2, LO3 and LO4 Assignment
brief
17 Assignment support Formative feedback addressing LO1, LO2, LO3 and LO4 Assignment
brief
18 Assignment support Formative feedback addressing LO1, LO2, LO3 and LO4 Assignment
brief
19 Assessment and feedback
20 Assessment and feedback
21 Assessment and feedback
Recommended text and links:
Boddy D and Paton R (2008) — Management: An Introduction, 4 th Edition Pearson Education Ltd, Essex
Institute of Management (1999) — Personal Effectiveness and Career Development , Hodder and
Stoughton,
Cole (2004), Management Theory and Practices, 6 th Edition, South Western, Cengage Learning
Daft R (2003), Management 6 th Edition, Thomson, South Western, USA
Robinson P. ED,(2009) Operations Management in the Travel Industry, CABI Oxfordshire
Young T (2007) — The Handbook of Project Management , 2 nd Edition, Kogan Page,
Jackson T (2000), Career development, CIPD Publishing
Websites
www.bized.ac.uk A business and economics service for learners, tutors and lecturers
www.dfes.gov.uk Department for Education and Skills
www.instituteofcustomerservice.com Institute of Customer Service
14
www.workplacelaw.net Workplace law network
Teaching and Learning Activities
The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand
the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and
discussion about the significant role of research in a global and local business environment.
Teaching Ethos
The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their
potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote
success in both their academic studies and subsequent career.
Methods of Delivery:
LECTURES:
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases
from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of
the subject so that learners can utilise their private study time more effectively.
SEMINARS:
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material
covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in
advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any
points of difficulty with the tutor and simultaneously develop their oral communication skills.
CASE STUDIES:
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An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their
subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the
assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves
as a supplement to the theoretical knowledge imparted through the course work.
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and
scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the
web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing
coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will
be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Pearson BTEC. Please read the instructions carefully while
addressing the tasks specified.
Contribution: 100% of the module. Details enclosed in the assignment brief.
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ASSIGNMENT BRIEF
Unit Number and title The Developing Manager
Qualification BTEC HND in Travel and