Assignment 3 Investment in Social Media Analytics at DBS Bank Due date: 05/02/2017 at 11:59pm Weight: 30% Word limit: 2500 words maximum (Table of contents & references not included in the word count; text beyond 2500 words will not be considered for assessment) Individual/Group: Individual assignment Purpose To demonstrate how an investment in social media analytics could generate business value and improve a business’ overall competitiveness. Thisreport offers you the opportunity to apply concepts and theories from the unit that have not yet been applied in the previous two assignments. Case Study Refer to the same case study used in assignment 1 (Rewiring the Enterprise for Digital Innovation: The Case of DBS Bank). It is recommended that you re-read the case study. Your Assignment: You are to develop an academic report in which you make a series of arguments encouraging or discouraging an investment in social media analytics. In doing so, you are to apply the relevant concepts and theories covered throughout the unit. You must be specific as to which social media platforms are under consideration; the nature of engagement and the purpose of engagement. You should provide an analysis of the social media investment that fits DBS Bank’s strategic objectives. It is not recommended that you focus on describing theories; it is rather necessary to demonstrate that you can form a clear line of arguments as to why DBS Bank should or should not invest in social media analytics to improve their business competitiveness. You may choose to apply a combination of theories and concepts that best support your arguments. NOTE: You have already used IT Portfolio theory in Assignment 1 and developed a business case in Assignment 2. In this assignment, we would like you to focus on utilising other theories and concepts covered in the unit which are yet to be used. (You may use IT Portfolio Theory in combination with others if you wish but not exclusively.) For further support information about Report Writing, refer to the following Website: http://www.deakin.edu.au/students/study-support/academic-resources/report-writing M I S 7 8 2 - A S S I G N M E N T 3 2 Submission Details 1. The assignment should be submitted as a Microsoft Word document named after one of the group members FirstName_Surname_A2 (e.g. Peter_Jones_A2.docx). One submission per group. 2. Group Contribution Form, made available via CloudDeakin under “Assessment Resources -> Assignment 2”, must also be attached as the last page of your assignments. (Assignments without this form will not be marked.) The assignment must be submitted by the due date electronically via CloudDeakin (emailed reports will not be considered a valid form of submission). Academic Misconduct Academic misconduct and plagiarism is subjected to penalties. Plagiarism includes and not limited to: • Copying others’ work without appropriate referencing • Re-using assignment material completed by other students • Contracting others to do assessment tasks on your behalf https://www.deakin.edu.au/students/study-support/referencing/academic-integrity Learning Outcomes This assignment assesses the following Graduate Learning Outcomes (GLO) and related Unit Learning Outcomes (ULO): Graduate Learning Outcome (GLO) Unit Learning Outcome (ULO) GLO1: Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession. GLO2: Communication: using oral, written and interpersonal communication to inform, motivate and effect change ULO2: Develop the business case to motivate an IT investment for organisations Extensions No extensions will be considered for this assessment unless a written request is submitted and negotiated with the Unit Chair at least 48 hours before the due date. It is student’s responsibility to keep backups of the assignment.