After reading the case examples in the Myer and Conte (2006) article, you will have a better understanding of how to use one type of assessment tool. In the article's appendix is a copy of the Triage Assessment Form. Use the form to analyze one of the cases, either Ariadne or Jordan, described below. Describe in detail the rationale for your ratings and include a copy of the form as you have completed it. You can scan or save it as a .pdf document and attach the form to your written post as an appendix. -Summarize diagnostic skills and techniques used to screen for addiction, aggression, and danger to self and others, as well as co-occurring mental disorders during a crisis, disaster, or other trauma-causing events. Evaluate key elements of the crisis, disaster, or trauma-causing event including the nature of the crisis and associated risks, including client and counselor safety. -Differentiate characteristics of crisis states versus developmentally appropriate reactions to life obstacles. -Apply situationally appropriate, evidence-based crisis intervention skills and strategies, by prioritizing crisis response to specific crisis situations. -Differentiate crisis intervention strategies for diverse populations. -Exhibit proficiency in effective, credible academic writing, and critical thinking skills. Cases Ariadne Ariadne, a 17-year-old Hispanic female, ran away from home. The police returned her to her home, but within a week Ariadne had attempted suicide by taking her father's prescription medication for high blood pressure. Ariadne had been showing signs of depression and was seen for mental health counseling a year previously for eight sessions. After receiving counseling, Ariadne stated that she did not feel useful at home and unwelcome at school. Feelings of worthlessness and anger arose periodically when her parents tried to engage her about school events. Ariadne had several close friends and one young man she called her "beau", though she claimed there was no serious intimacy between them. She refused to return to counseling sessions, saying that the tine was better spent talking to her friends. She complained that her parents were too strict with curfew times and asked too many questions. In the past week, Ariadne was discovered to skip school two days and refused to tell her parents where she had been. Ariadne's mother found a bottle of pills and a bottle of vodka in her room. Jordan Jordan called her friend with concerns about her husband and wanted to know what to do. Jordan's husband had just left the house with his rifle. While usually this is not out of the ordinary due to his love for hunting, Jordan was unaware of any plans that he had made to go hunting on this day. Her concerns were about a fight they had the night before over his drinking. Jordan asked her husband to stop drinking so much and he had used threatening language. It was not all that unusual for her husband to put his rifle into his truck, but when he had done so today he was still quite angry about Jordan's comments that he was drinking too much. Jordan felt fear for her own safety, but was unwilling to call the police. When her husband returned home from work, the rifle was put away in a safe place and nothing else was said between them about the previous night. He was calm and pleasant to Jordan and asked about her day. Assessment 3: Individual assignment Marketing strategy development Weight: 30% of total marks Due: 5pm, Friday Week 11 Length: 2500 words This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment). Formatting: Report and please ensure that the report includes page numbers on each page. Submission: On due date submit in a single hardcopy report to library with FULL safe assign report and the Holmes Institute Cover Sheet attached. Requirement: This assignment requires you to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-10 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry). Instructions The report must address the following issues: **Please note: It is recommended that you follow the outline presented below and answer each question as it is presented. Issue 1 (10% of marks for the assignment) Provide a brief description of this organisation and the industry to which it belongs. You may also want to include in this description any mission statements, value statements or 'slogans' that this organisation utilizes to communicate its purpose. In describing this organisation, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers the market. And comment on what role the brand has in this organisation's marketing strategy. Issue 2 (20% of marks for the assignment) Analyse each of the 5Cs for this organisation: a. Company – what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats? b. Customers – who is the company serving and what type of behaviour is 'typical' from them? c. Collaborators – describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn't have any – explain why it is not necessary. d. Competitors – who are the current main competitors, are there any potential new threats or new entrants to the marketplace? e. Context – what other factors affect this organisation (e.g., legal, political, technological, etc.)? Issue 3 (20% of marks for the assignment) How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learn about? a. What customers want? b. Which competitors pose a threat? c. How the context of business is changing, if at all? d. What role collaborators play in the process? Issue 4: Developing marketing strategy (25% of assignment marks) Based on the market analyses, outline potential market segments that are available to the chosen organisation. Recommend and justify: - a choice of target market(/s) - a value proposition for the target market(/s). - a positioning statement for the target market(/s). Issue 5: Developing marketing tactics (25% of assignment marks) Recommend and justify a detailed marketing mix (4-7Ps) to support the marketing strategy described in Issue 4. ** In all cases, please remember to justify your argument(s) in this assignment by explaining and providing reasoned arguments for why you have formed your views. Please ensure that you support your arguments by explicitly applying and drawing insights and conclusions from relevant marketing models, concepts and theory covered in the course to date. Do not simply rely on offering personal conjecture or opinions.