Research Proposal(3000-3500 words) Title: Use of cluster analysis (or data mining) to identify the impact of social media in online marketing strategies. Abstract(just 100-150 words) Should include: • Very short background • Research question / problem • Why it is important to solve the problem? • What kind of methodology (no detail) • Who will be benefitted by this? • Conclusion Introduction (Longer version of abstract) Should include: • Background • Problem statement(3-4 sentences) • Elaborate research question • Significance • Methodology • Result • Structure of rest of the report (like: in next section we will be talking about literature review…) Literature Review Analysis and synthesis Methodology • Connection between variables • Data collection methods • Research designs • Ontology • Epistemology • Quantitative / qualitative • Population / sample size • Participants • Survey / interviews/ questionnaire • Interpretations of results(techniques)/ thematic analysis/ grounded theory Discussion / result (future implications) Conclusion References • Range of articles: books, journals, etc) • Range of yrs: last 10-15 yrs should also be included with new ones • Variety of books