Assignment title: Management
1: Micro Economics 40 marks
Based on the material in Sources 1 and 2 below, answer the following questions:
Source 1- Australian Supermarkets - Fresh Produce category
Fruit, veg prices slashed in supermarket price war
Fruit and vegetables have just become the latest battleground in the discount war
between supermarket giants Coles and Woolworths. Coles' bid to get a bigger share of
Australia's grocery market kicked off today with a flurry of ads spruiking discounts on
fresh produce.
A range of items have been discounted by as much as 50 per cent
The latest round of cuts comes on top of Coles and Woolworths scrambling to undercut
each other on items such as bread and milk.
But while lower prices may be good news for consumers, farmers' groups are renewing
warnings that the price war risks driving growers out of business. But not all growers
are happy. They say the supermarket price wars are making it tough for them to stay in
business. William Churchill, spokesman for peak body Ausveg, says dropping prices at
Coles places pressure on the rest of the industry.
"Ausveg's main concern is, are these discounts for Coles growers sustainable? And
what's this going to do to the rest of the industry as growers and farmers who supply to
independent retailers, Woolworths, or even just the markets, start to see their sales
volumes through those outlets dry up as people start to shift to Coles for these prices,"
he said.
"We're seeing some substantial heartache happening in the milk industry, we're seeing
growers producing milk for less money and they're having to work more for that," he
said.
Woolworths will not say whether it will match the prices yet, but it is sceptical about claims
Coles is discounting by as much as 50 per cent.
Source 2 - Supporting Data
1. What type of market structure is the supermarket industry? Explain why with
reference to Sources 1 and 2 and with reference to economic theory. (8 marks)
2. From an economics perspective, is it in the interests of Woolworths and Coles to
have a price discount war? Explain why. What effect would the price discount war
have on the final consumers?
What would be a more appropriate revenue based strategy for Coles and
Woolworths to undertake in regards to pricing? (8 marks)
3. What type of market structure is the market for vegetables in which farmers who
supply the supermarkets operate?
Explain with reference to Sources 1 and 2 and using economic theory. (8 marks)
4. Within the market structure you have nominated above, how would reduced
prices for their vegetable products due to the price war affect individual vegetable
farmers?
Explain in words and illustrate your answer using a diagram showing an individual
farmer's cost curves and the impact of price reductions.
Would small farmers be forced to leave the market in the long-run? Why? (10
marks)
5. If individual farmers made significant improvements in their production
technologies, could they overcome the price falls discussed above and stay in
business in the long-run?
Support your answer by referring/supplementing your diagram in part 4 and with
reference to a producer's costs. (6 marks)
Part 2: Macroeconomic Perspective 45 marks
2.1 Based on an analysis of the article below*, answer the
following questions in relation to the Australian economy:
(20 marks)
Statement by Glenn Stevens, Governor, Reserve Bank of Australia:
Monetary Policy Decision Date: 7 April 2015
At its meeting today, the Board decided to leave the cash rate unchanged at 2.25 per
cent.
Moderate growth in the global economy is expected in 2015, with the US economy
continuing to strengthen, even as China's growth slows a little from last year's
outcome.
Commodity prices have declined over the past year, in some cases sharply. The price
of oil in particular is much lower than it was a year ago. These trends appear to reflect
a combination of lower growth in demand and, more importantly, significant increases
in supply. The much lower levels of energy prices will act to strengthen global output
and temporarily to lower CPI inflation rates. Prices for key Australian exports have also
been falling and therefore Australia's terms of trade are continuing to decline.
In Australia the available information suggests that growth is continuing at a below-
trend pace, with overall domestic demand growth quite weak as business capital
expenditure falls. As a result, the unemployment rate has gradually moved higher over
the past year. The economy is likely to be operating with a degree of spare capacity for
some time yet. With growth in labour costs subdued, it appears likely that inflation will
remain consistent with the target over the next one to two years, even with a lower
exchange rate.
Credit is recording moderate growth overall. Growth in lending to investors in housing
assets is stronger than to owner-occupiers, though neither appears to be picking up
further at present. Lending to businesses, on the other hand, has been strengthening
recently. Dwelling prices continue to rise strongly in Sydney, though trends have been
more varied in a number of other cities. The Australian dollar has declined noticeably
against a rising US dollar over the past year, though less so against a basket of
currencies. Further depreciation seems likely, particularly given the significant declines
in key commodity prices. A lower exchange rate is likely to be needed to achieve
balanced growth in the economy.
At today's meeting the Board judged that it was appropriate to hold interest rates
steady for the time being. Further easing of policy may be appropriate over the period
ahead, in order to foster sustainable growth in demand and inflation consistent with the
target. The Board will continue to assess the case for such action at forthcoming
meetings.
*extracts
a) What are the key components of Aggregate Demand in an economy? Which of
these components did the RBA Governor provide commentary on and what was
the RBA's assessment of their impact on the Aggregate Demand? (8 marks)
b) Based on the above article what has been the effect of the economic
developments mentioned on the 3 key macroeconomic indicators of the Australian
economy? (7 marks)
c) Based on this information, do you believe the Australian economy at this time
was at, above or below potential/ full employment? Represent this situation in a
graph showing where the Australian economy is operating. (5 marks)
2.2 Based on an analysis of the article below, answer the
following questions:
(25 marks)
India still fastest-growing economy in world gripped by uncertainty: IMF
Apr 13, 2016
NEW DELHI: The International Monetary Fund (IMF) retained India's GDP forecast for
this fiscal year and the next, confirming its status as the world's fastest-growing major
economy, as it pared global expansion estimates citing weakening worldwide recovery
amid increasing financial turbulence.
India's growth in FY17 and FY18 was pegged at 7.5% in the World Economic Outlook
(WEO), the Fund's flagship publication, unchanged from January.
"Growth will continue to be driven by private consumption, which has benefited from
lower energy prices and higher real incomes," WEO said. "With the revival of sentiment
and pickup in industrial activity, a recovery of private investment is expected to further
strengthen growth," it said of India, in contrast to the gloomy outlook for rest of the
world. The global economy is expected to grow 3.2% in 2016, only marginally ahead of
3.1% in 2015 and down 0.2 percentage point from the 3.4% forecast in January.
"Global growth continues, but at an increasingly disappointing pace that leaves the
world economy more exposed to negative risks. Growth has been too slow for too
long," said IMF of inflation, the IMF said, creating room for rate cuts.
However, it cautioned that the "upside risks to inflation" could require tightening of
monetary policy. The Reserve Bank of India cut the key rate by 0.25 percentage point
last week,
India should achieve its 5% consumer inflation target in the first half of 2017, the IMF
said, while flagging poor monsoons and the pay commission wage award as risks. To
be sure, the India Meteorological Department forecast an above-normal monsoon this
year on Tuesday. The IMF also called for continued fiscal consolidation through
revenue reforms and reductions in subsidies.
.
a) Based on the above articles what phase of the business cycle is the Indian
economy experiencing in 2016? Explain why and justify your answer with reference
to economics theory, supporting your analysis with an appropriately labelled
(AD/AS) graph showing where the Indian economy is operating. (8 marks)
b) How would the impact "from lower energy prices" affect the Indian economy in
2016? Why? Show this effect in your graph from a). (10 marks)
c) What macroeconomic indicator in the above articles should be monitored closely
in India in 2016? Drawing on your knowledge of macro-economic theory, what
could the Reserve Bank of India do to control this indicator?
(7 marks)
(Note: You may need to do some research into Topics 10 -11 by yourself if you
have not covered this in lectures by the assignment due-date).
Do not forget to include a reference list for any sources apart from lectures or
tutorials. You also need to include in-text references. These will count for 5
marks.
A referencing guide is available on the portal under assessments.
5 marks for correct reference list and in text references.
Total 90 marks