Faculty of Science, Engineering and Built Environment SEM721 Product Development Deakin University Unit Guide Trimester 3, 201603 November 2016 CONTENTS WELCOME ........................................................................................................................................................ 2 WHO IS THE UNIT TEAM? ............................................................................................................................. 2 Unit chair: leads the teaching team and is responsible for overall delivery of this unit .......................... 2 Unit chair details ...................................................................................................................................... 2 Other members of the team and how to contact them ............................................................................. 3 Administrative queries .............................................................................................................................. 3 ABOUT THIS UNIT .......................................................................................................................................... 3 Unit development in response to student feedback ................................................................................. 3 Your course and Deakin's Graduate Learning Outcomes ......................................................................... 4 Your Unit Learning Outcomes .................................................................................................................. 4 ASSESSING YOUR ACHIEVEMENT OF THE UNIT LEARNING OUTCOMES .......................................... 5 Overview ................................................................................................................................................... 5 Summative assessments ........................................................................................................................... 5 - Summative assessment task 1 ................................................................................................................ 5 - Summative assessment task 2 ................................................................................................................ 6 - Summative assessment task 3 ................................................................................................................ 6 Your learning experiences in this Unit - and your expected commitment ................................................ 7 Contact Hours ........................................................................................................................................... 7 Note .......................................................................................................................................................... 8 UNIT LEARNING RESOURCES ...................................................................................................................... 8 Essential learning resources ..................................................................................................................... 8 Recommended learning resources ........................................................................................................... 8 KEY DATES FOR THIS TRIMESTER ............................................................................................................. 8 UNIT WEEKLY ACTIVITIES ........................................................................................................................... 9Deakin University, Faculty of Science, Engineering and Built Environment SEM721 Product Development - Trimester 3, 2016 03 November 2016 Page 2 of 9 WELCOME Welcome to SEM721 Product Development. This unit will introduce the principles of systems engineering in the context of product development. The structure and phases of product development processes will be discussed in detail. The unit explores typical phases and concepts in the product development process: Systems engineering; developing engineering design specifications from the voice of the customer; benchmarking and target setting; concept development and selection; detailed design; prototyping and testing and the economics and management of product development projects. The unit will also be delivered to prepare you to become a self–dependent learner to prepare you for the transition from structured and organised learning, prepared by others for you, to more or less unstructured self-organised learning to support the ever changing needs of different future jobs. Even though some sort of formal training will still be available in your future positions, the more important part of your future learning will be without formal class rooms, on the job where you will be your own teacher. This is particularly the case for small and medium enterprises (SME's), and the chances that you get a job with an SME instead of a large corporation are much higher in Australia compared to other parts of the world due to the size of our population, our location, and the resulting structure of the industry. A simple example could be where a new machine or piece of equipment has been purchased and you need to familiarise yourself with it to develop operating procedures for other colleagues or operators. A more complex but also very common case is an unexpected problem that you need to solve on an extremely urgent basis where you need to make yourself familiar with the background and relevant theories related to that problem. A more fun case is in research where you develop your own ideas and theories that you need to compare with other established theories to be able to verify and defend them. Therefore in the classes and seminars, I will act more as a facilitator for your own self-directed learning. So I hope you are up for the challenge and enjoy that new experience. Best regards Ashwin Polishetty This Unit Guide provides you with the key information about this Unit – for the best chance of success, you should read it very carefully and refer to it frequently throughout the trimester. Your CloudDeakin Unit site (inside DeakinSync) also provides information about your rights and responsibilities – we will assume you have read this before the Unit commences, and we expect you to refer to it throughout the trimester. WHO IS THE UNIT TEAM? Unit chair: leads the teaching team and is responsible for overall delivery of this unit Ashwin Polishetty Unit chair details Campus: Geelong Waurn Ponds Campus Pigdons Road GEELONG VIC 3217Deakin University, Faculty of Science, Engineering and Built Environment SEM721 Product Development - Trimester 3, 2016 03 November 2016 Page 3 of 9 Email: [email protected] Phone: +61 3 524 79217 Other members of the team and how to contact them Name: Dr. Moshe Goldberg, Lecturer Campus: Waurn Ponds Campus Email: [email protected] Phone: +61 3 52479316 Administrative queries If you need help with any aspect of your life at Deakin, you can: ● Contact your Unit Chair or Campus Leader ● Contact your course advisor ● Ask Watson (accessed through DeakinSync) ● Visit the Division of Student Life ABOUT THIS UNIT The aim of the unit is to introduce the principles of systems engineering in the context of product development. The structure and phases of product development processes will be discussed in detail. Topics to be addressed in this unit include: product development processes; developing engineering design specifications from the voice of the customer; benchmarking and target setting; concept generation, -development and -selection; creativity templates; functional attribute trade-offs; Failure Mode and Effect Analysis (FMEA). Unit development in response to student feedback Every trimester, we ask students to tell us, through eVALUate, what helped and hindered their learning in each Unit. You are strongly encouraged to provide constructive feedback for this Unit when eVALUate opens (you will be emailed a link). In previous versions of this unit, students have told us that these aspects of the Unit have helped them to achieve the learning outcomes: ● The unit delivery approach and teaching were excellent. ● Clarification of doubts with regards to the subject matter was provided promptly. ● Best experience for students was the value of working and learning in a team and also leading a team. ● Assessment task 3 was a great advantage, it enabled students to learn more by working individually on this task. They have also made suggestions for improvement, and so this is what we have done: ● Assignment rubrics for each assessment task have been provided.Deakin University, Faculty of Science, Engineering and Built Environment SEM721 Product Development - Trimester 3, 2016 03 November 2016 Page 4 of 9 ● Assignment guides and templates have been provided. ● Feedback options have been improved and an assignment query/feedback session has been added after each weekly class. If you have any concerns about the Unit during the trimester, please contact me – preferably early in the trimester – so we can discuss your concerns, and make adjustments, if appropriate. Your course and Deakin's Graduate Learning Outcomes GLO1 Discipline knowledge and capabilities: appropriate to the level of study related to a discipline or profession GLO2 Communication: using oral, written and interpersonal communication to inform, motivate and effect change GLO3 Digital literacy: using technologies to find, use and disseminate information GLO4 Critical thinking: evaluating information using critical and analytical thinking and judgment GLO5 Problem solving: creating solutions to authentic (real world and ill-defined) problems GLO6 Self-management: working and learning independently, and taking responsibility for personal actions GLO7 Teamwork: working and learning with others from different disciplines and backgrounds GLO8 Global citizenship: engaging ethically and productively in the professional context and with diverse communities and cultures in a global context Each Deakin course has course learning outcomes which explain what the Deakin Learning Outcomes mean in your discipline. Learning in each unit builds towards the course learning outcomes. Your Unit Learning Outcomes Each Unit in your course is a building block towards these Graduate Learning Outcomes - not all Units develop and assess every Graduate Learning Outcome (GLO). These are the Learning Outcomes (ULO) for this Unit At the completion of this Unit, successful students can: Deakin Graduate Learning Outcomes ULO1 Identify and apply each phase of the product development process GLO1: Discipline-specific knowledge and capabilities ULO2 Recognise the importance of timing, resource and skill constraints related to product development process GLO6: Self-management ULO3 Apply the needs of the customers to product development and communicate in various ways GLO2: Communication ULO4 Critically assess and evaluate product concepts, systems and sub-systems GLO4: Critical thinking ULO5 Generate new ideas about improved product concepts, systems and sub-systems and justify the advantages based on qualitative and quantitative analysis GLO5: Problem solvingDeakin University, Faculty of Science, Engineering and Built Environment SEM721 Product Development - Trimester 3, 2016 03 November 2016 Page 5 of 9 ASSESSING YOUR ACHIEVEMENT OF THE UNIT LEARNING OUTCOMES Overview In brief, these are the assessment tasks for this Unit (details below): Assignment 25%, technical paper 50%, group oral presentation 25% Summative assessments (tasks that will be graded or marked) NOTE: It is your responsibility to keep a backup copy of every written assignment. In the unusual event that one of your assignments is misplaced, you will need to submit the backup copy. Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism. When you are required to submit an assignment through CloudDeakin, you should receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment folder after upload, and check for, and keep, the email receipt for the submission. - Summative assessment task 1 Assignment (Written Report) Brief description of assessment task In this individual assessment task, students will be required to select an existing product, system or component that needs further development. Students will need to explain the problems and issues of current solutions, include a benchmarking analysis and the boundary conditions of the selected product. Detail of student output The word limit for this task is 1500 - 1750 words, however, it is flexible provided the student has a relevant matter to report. Grading and weighting (% total mark for unit) 25% - marked This task assesses your achievement of these Unit Learning Outcome(s) ULO1 - Identify and apply each phase of the product development process. ULO2 - Recognise the importance of timing, resource and skill constraints related to product development process. ULO3 - Apply the needs of the customer to product development and communicate in various ways. This task assesses your achievement of these Graduate Learning Outcome(s) GLO1 - through student ability to demonstrate the practical application of the first few phases of a product development process. GLO2 - through student ability to communicate their opinion in the form of a professional written report. GLO6 - through student ability to self-manage according to the deadlines and identify areas for self-improvement in order to complete the technical paper. How and when you will receive feedback on your work Feedback will be provided along with the marks after submission and marking of the assessment task. This will give student a chance to implement the suggestions in their next assessment. When and how to submit your work Friday November 25, 2016, by 5:00 PM (AEST). Online submission via CloudDeakin.Deakin University, Faculty of Science, Engineering and Built Environment SEM721 Product Development - Trimester 3, 2016 03 November 2016 Page 6 of 9 - Summative assessment task 2 Group Oral Presentation Brief description of assessment task This is a team task. In this assessment task, students need to present in a team to the audience consisting of peers and staff. The task includes the presentation of the target markets for the new product to be developed, first draft concepts, a concept selection matrix and a first concept FMEA. Detail of student output The presentation length will be between 7 and 15 minutes depending on the class size. Grading and weighting (% total mark for unit) 25% - Students will receive a mark This task assesses your achievement of these Unit Learning Outcome(s) ULO3 Apply the needs of the customers to product development and communicate in various ways. ULO4 Critically assess and evaluate product concepts, systems and sub-systems ULO5 Generate new ideas about improved vehicle concepts, systems and sub-systems and justify the advantages based on qualitative and quantitative analysis. This task assesses your achievement of these Graduate Learning Outcome(s) GLO2 - through student ability to communicate visually and orally in the form of presentation in order to defend, sell and market their product ideas. GLO4 - through student ability to critically evaluate a range of solutions leading to the realisation of a product idea. GLO5 - through student ability to propose logical solutions to an unknown problem scenario. How and when you will receive feedback on your work Prior to the completion of the assessment task, students are encouraged to discuss any concerns with the facilitator. Qualitative feedback will be provided at the end of the presentation so that students can implement the relevant lessons learned in the next assessment. When and how to submit your work Oral presentation on Wednesday January 18, 2017 between 10:00 - 12:50 pm in room KE2.202. Cloud students are recommended to record an audio/video clip of their part of the presentation and team members can play the presentation on their behalf. - Summative assessment task 3 Technical Paper Brief description of assessment task This is an individual task. In this assessment task, students have to submit a technical paper. Students can choose a topic related to the theory of product development. Some of the topics can be customer needs identification, product concepts, concept selection, concept testing, modularisation, design for assembly, quality function deployment, theory of technical systems, Statistical tools in product development, axiomatic design, product testing, ethics in product development process, etc. The paper should be written as a submission for an internal product design symposium. A copy of the proceedings from the symposium will be handed out to student at the end of the unit. The paper should reflect the role/contribution given as an individual in a team. A paper template would be provided in due course. Detail of student output A 6 page technical paper as per the template provided with a word limit around 3000-3500 words.Deakin University, Faculty of Science, Engineering and Built Environment SEM721 Product Development - Trimester 3, 2016 03 November 2016 Page 7 of 9 Grading and weighting (% total mark for unit) 50% - marked This task assesses your achievement of these Unit Learning Outcome(s) ULO1 - Identify and understand each phase of the product development process. ULO2 - Recognise the importance of timing, resource and skill constraints related to product development process. ULO3 - Apply the needs of the customer to product development and communicate in various ways. ULO4 Critically assess and evaluate product concepts, systems and sub-systems This task assesses your achievement of these Graduate Learning Outcome(s) GLO1 - through student ability to demonstrate the practical application of the various phases involved in product development process. GLO2 - through student ability to communicate in the form of a technical report which summarises their review of the literature on the selected theoretical topic. GLO4 - through student ability to critically evaluate a case study in respect to the principles of product development. GLO6 - through student ability to self-manage according to the deadlines and self-reflect upon their learning in the unit. How and when you will receive feedback on your work It is recommended that students revisit the feedback they received from the previous assessment tasks. When and how to submit your work Friday February 03 2017, by 5:00 PM (Melbourne time) online submission via CloudDeakin. Your learning experiences in this Unit - and your expected commitment To be successful in this unit, you must: ● Read all materials in preparation for your classes or seminars, and follow up each with further study and research on the topic; ● Start your assessment tasks well ahead of the due date; ● Read or listen to all feedback carefully, and use it in your future work; ● Attend and engage in all timetabled learning experiences as follows: Contact Hours Campus: 1 x 3 hour class/seminar per week. Cloud (online): Learning experiences are via CloudDeakin. Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. For campus students this includes 3 hours of seminars per week, designated activities, assessment tasks, readings and study time. For Cloud (online) students the time should be divided between online learning activities, discussion boards, designated activities, assessment tasks, readings and study time. However, the focus will be the application of the unit content in a practical product developmentDeakin University, Faculty of Science, Engineering and Built Environment SEM721 Product Development - Trimester 3, 2016 03 November 2016 Page 8 of 9 example during the preparation of the different assessment tasks that are based on a product or component to be chosen by the individual students and teams. There is no laboratory work for students to conduct experiments in this unit. The unit approach ensures that Cloud (online) students are not at a disadvantage with regards to access as all the resources required to pass the unit are available online via CloudDeakin - class slides, videos, discussion groups and even the team meetings can be organised online between a campus and a Cloud student. Team work plays an important role for assignment 2 – oral presentation. Research material required to complete assignment 3 is available online through Deakin library online. This unit uses several elements of the new Problem Oriented Design Based Learning methodology (PODBL). One of the key PODBL principles is that the students select a problem related to the unit that specifically interests them and that they would like to solve. Examples of such problems will be discussed during the classes (recorded and made available on CloudDeakin) and through the Deakin library, including its access to a large number of databases. Note At Deakin, ● Lectures are referred to as classes (definition: a general meeting for all students, for which students do not need to register and where students are engaged through presentations and learning activities) ● Tutorials, workshops and seminars are referred to as seminars (definition: more interactive meetings for smaller groups of students). UNIT LEARNING RESOURCES Your unit learning resources are available in CloudDeakin. Essential learning resources There is no prescribed textbook for this unit. Recommended learning resources ● Recommended textbook: Ulrich, K.T., Eppinger, S. D. 2012, Product Design and Development, McGraw Hill, New York. Students will be expected to read specific chapters of the book to assist in understanding the class material. The textbook will also be useful in satisfactorily completing the assignments. Copies can be obtained on loan from the Library. Textbooks, reference books, general books and software may be ordered from the bookshop: ● phone 1800 686 681 (freecall); ● email to [email protected]; or ● order online from the University bookshop web site at http://www.dusabookshop.com.au/ KEY DATES FOR THIS TRIMESTERDeakin University, Faculty of Science, Engineering and Built Environment SEM721 Product Development - Trimester 3, 2016 03 November 2016 Page 9 of 9 Trimester begins (classes begin) Monday 7 November 2016 Intra-trimester break (a short break during trimester) Monday 26 December - Sunday 8 January 2017 Trimester ends (classes cease) Friday 3 February 2017 Study period (examination preparation period) Monday 6 February - Wednesday 8 February 2017 Examinations begin Thursday 9 February 2017 Examinations end Friday 17 February 2017 Inter-trimester break (the period between trimesters) Monday 20 February - Friday 3 March 2017 Unit results released Thursday 2 March 2017 UNIT WEEKLY ACTIVITIES Week Commencing Topic Assessment activity 1 07 November 2016 Introduction 2 14 November Product development processes 3 21 November Developing engineering design specifications from customer needs and wants Assignment (Written Report) 4 28 November Benchmarking and target setting 5 05 December Concept generation 6 12 December Concept development and selection 7# 19 December FMEA 8 09 January 2017 Prototyping 9 16 January Oral presentations Oral Presentation 10* 23 January Testing 11 30 January Product planning Technical Paper #University holiday - Friday, 23 December Intra-trimester break: Monday 26 December - Sunday 8 January 2017 (between weeks 7 and 8) *Australia Day public holiday, Thursday 26 January - University closed