Assessment Details Qualification Code/Title BSB51215 Diploma of Marketing Assessment Type Assessment - 03 Time allowed Due Date Location AHIC Term / Year Unit of Competency National Code/Title BSBADV507 Develop a media plan Student Details Student Name Student ID Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________ Date: _____/______/__________ Assessor Details Assessor's Name RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY Feedback to student: ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights. Signature: _______________________________ Date: ______/_______/___________ Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________________________ Date: ______/_______/___________ Instructions to the Candidates  This assessment is to be completed in class supervised by assessor.  Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.  If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.  Please refer to the College re-submission and re-sit policy for more information.  If you have questions and other concerns that may affect your performance in the examination please inform the assessor immediately. Task 03: Produce a media plan – written report and presentation Submission details The Assessment Task is due on the date specified by your trainer. Any variations to this arrangement must be approved in writing by your trainer. Submit this document with any required evidence attached. See specifications below for details. You must submit both soft copies and printed copies of your answers. Soft copies- Upload on the eLearning to the specific submission folder with a cover page clearly indicating your name, student id, assessment no and the unit name or put that information in the header and footer of your documents. Printed copies- Submit to your Trainer with the "Assessment Cover Sheet" (Filled out and signed appropriately) attached on top of your documents. Assessment description Design and develop a full media plan. The media plan must include, the information in the reports you prepared for Assessment Tasks 1 and 2. The media plan should be between 20 and 30 pages in length. You should use this plan, as well as the associated media budget and media schedule, as a guide for your media plan. You may use a different format, but ensure that all the key information is covered. ● Consolidate and make any necessary adjustments to your reports in response to the feedback provided by your assessor from Assessment Tasks 1 and 2. ● Design and develop a media plan in the given template or you can use your own template. ● Identify which effectiveness measures you will use to evaluate the media plan. Procedure /Instructions 1. Review the Advertising brief provided in Assessment Task 1. 2. Review the media plan in the Assessment Task Appendices, and use this as a template for your own media plan, alternatively you may have access to another media plan from your own workplace, create your own from scratch. 3. Create a media plan which defines and addresses the media requirements of the advertising brief and provides evidence to support each requirement. Ensure that the media plan contains the following sections: a. executive summary (an overview of what the report will cover) b. situation analysis (marketing analysis, advertising analysis) c. media strategy (which media vehicles will you use for each target audience, as well as associated creative and communication considerations) d. media scheduling (allocations/distribution considerations and budget restrictions of your selected media) e. campaign evaluation strategy (statement of advertising goals in terms of measurable results, evaluation measures and contingencies for media schedule adjustments). 4. Present your media plan to the class. Trainer will also provide further explanations on the above instructions in the class which will clearly outline all requirements in more detail and simplistic way according to your understanding level. You may also request your trainer for additional information and may seek help with summarizing of all instructions if required. Submission specifications You must submit a report and deliver a presentation that clearly outlines all of the elements of how to produce a media plan. Your assessor will be looking for evidence of: ● the communication skills necessary to consult on the media schedule ● the evaluation skills to compare and weigh-up advantages of one medium over another, and to match media vehicle characteristics with media requirements ● the literacy skills needed to interpret the characteristics of different media and to match them to the requirements of the advertising brief ● data analysis and matching techniques ● an explanation of the legal and ethical requirements relating to the advertising industry ● a demonstrated understanding of the organisation's products and services ● an appreciation of the organisation's budget and resource constraints ● a demonstrated understanding of the principles and characteristics of advertising media, types of media and advertising strategies ● a knowledge of key provisions of relevant legislation, codes of practice and national standards, from all levels of government that affect business operations. ● terms for describing media audiences