Assessment-02 Guideline Select the media vehicles and determine a media schedule 1. Introduction: - Company Background - Purpose of the report 2. Identify the media 3. pros and cons of each media vehicle 4. Competitor's Situation using media vehicle 5. Survey at least ten female friends (Submit the Ten Survey attach with Assessment as well) - Which media vehicles achieved the highest reach based on the results of the survey? - Which media vehicles appear to be the most effective based on the results of the survey? - Which combinations of media vehicles appear to be the most effective? - Any other factors that appear to have impacted on the effectiveness of the media vehicles used to advertise the brands (length or size of advertisement, scheduling etc.) - having considered the results of the survey, confirm the selection of your media vehicles 6. Justify the using of media vehicles that meet legal and ethical requirements. 7. Frequency of the advertisement based on media vehicle chosen for the six-month period. 8. Create a media schedule that includes the following information for: - the duration and timing of each media - the distribution of messages over the six-month advertising period. 9. Develop a testing schedule for the media plan 10. Prepare a budget summary to outline total costs for the three-month campaign. 11. Develop an alternative media schedule that would also work with the same budget. 12. Present the schedules (original plus alternative) in the form of a short report. 13. Conclusion