Assignment title: Management
Strategy, Innovation, Planning, and Ethics
Doing research on a case study organization. A new organization, for-profit organization. Moreover, let me go back, that case study organization, as a reminder, it needs to be a new company that you have not yet dealt with in the course for the assignment 2a1. (Appliances, Computers, Services – USA Industries A PLUS).
Resources
Website icon Strategy, Innovation, Planning, and Ethics Scoring Guide.
Presentation icon Video Instructions, Strategy, Innovation, Planning, and Ethics | Transcript.
MS Powerpoint icon PowerPoint for: Strategy, Innovation, Planning, and Ethics.
Presentation icon DBA Resources and Templates Toolbox | Transcript.
Website icon APA Style and Format.
Website icon Capella University Library.
Website icon DBA Library Research Guide.
Website icon Critical Thinking Community.
Website icon Writing Feedback Tool.
PROFESSOR KEY POINTS:
Your Assignment MUST Include:
Literally, what did the organization do to create or develop and seize this opportunity? What did they do to make it successful? Then you'll be needing to respond to, well what kind of innovation strategy did they use? Was it Blue Ocean? If it was Blue Ocean in your opinion, then please share how you arrived at that conclusion. What was the evidence presented? What are the factors that led to the organization's continuing success of failure? How was the application of strategic management and planning played out in that model? Did they use any such techniques? How has it impacted their growth? And then talk about the strategic manage site, what about ethics in terms of execution and sustainability? Have they gotten themselves into trouble because of poor displays of ethical decision making? Now, just a couple more things to add and then I'll get you started. Remember, you have to use a minimum of five references in this paper in addition to the assigned readings. So please, I do want you to use the assigned readings, and list all the assigned readings in your reference list, do use them. Then you need five more. Where do they usually come from? Typically they're going to come all surrounding around your company. I highly recommend if you don't have at least three references for your company, you have no chance of getting an A on this paper. No chance. APA formatting, define theory, remember less than 8 percent is your target and you submit it. Now what I provide here is the last page and this quick update is this is a look at a sample how you would format your paper. These, to me, would be a sample outline for formatting. You would always have an introduction section. The next section would be a great time to do an overview and comparison of theories. You'll notice my first two lines on this page are level 1 headings, in that they're more important headings, and then level 2 headings or a subheading, under the theories, these are three theories I know you should be covering. Innovations, strategic management, and corporate ethics. Then another level 1 heading would lead to the application to your case study. Finally, you would have a conclusion section at level 1 and references at level 1.
IMPORTANT: Before you begin working on this assignment, please view the Video Instructions located in the Resources section.
Review the Strategy, Innovation, Planning, and Ethics video, linked in the Resources, for information that will help you develop your assignment.
This assignment builds on the readings in this unit as well as the information from Units 3 and 4; your research and evaluation will be on strategic management, innovation, planning, and ethics. This assignment gives you an opportunity to demonstrate what you have learned and have applied in your coursework.
Select a publicly traded organization (a different company working within a different industry than the one you used in the Unit 2 assignment) that has demonstrated success in its industry in the last five years. Using this organization, address the following:
Introduction
Explain the purpose of the paper.
Theory
Recap the key points of theories covered for:
1. Strategy and planning.
2. Innovation.
3. Ethics.
Theory Comparisons
Compare and contrast theories within the three groups.
Case Study Company Application
•Identify an innovation strategy example (Blue Ocean, disruptive, fast second, or value) for your case study organization (within the last 5 years).
•Determine which innovation strategy theory best fits this case study organization: ◾Explain what this organization did to create or develop and seize this opportunity.
Define which innovation theory fits this opportunity (make sure the theory criteria are defined).
Explain how you reached your conclusion. What evidence did you use to make this determination?
•Analyze the implications of the organization's innovation strategy on growth. ◾Has the organization been able to sustain success?
What are its prospects for the future?
•Analyze how the application of strategic management and planning has played a part in defining the organization's ongoing innovation strategies and business model.
•Analyze where and how ethics and sustainability affect the organization's innovation strategy and execution.
Conclusion
What conclusions can be drawn from the theories presented and the evidence applied to your case study organization?.
Additional Requirements
Your submitted paper must meet the following requirements:
•Correlate your responses to the text readings and assigned articles.
•References: A minimum of five (5) PRJ, PJ, and other references in addition to the assigned unit readings.
•Length: Minimum 2200 words.
•Format: American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. ISBN: 9781433805622.;
Include a cover page, headings, and reference page.
Illustrations and graphics with proper credits APA Style.
As with the assignment in Unit 2, be sure you have clearly defined the theory and can support your case study with validated information.
This assignment is due no later than 11:59 p.m. (Central Time) Friday night.
Note: Your instructor may also use the Writing Feedback Tool, TunItIn to provide feedback on your writing. In the tool, click on the linked resources for helpful writing information.
Theories of Disruptive Innovation and Value Innovation:
E-books
Please follow the instructions provided to you by the bookstore to download your e-books. Once procured, you may access your e-books via the VitalSource Bookshelf. A link to your Bookshelf are provided in the left Course Tools menu.
Thompson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland, A. J., III. (2016). Crafting and executing strategy: The quest for competitive advantage, concepts and readings (20th ed.). New York, NY: McGraw-Hill Education.
Articles
Library
The following required readings are provided to you in the University Library or linked directly in the course. To find library resources, use the Journal and Book Locator tool found on the library home page.
Alstyne, M. V., Parker, G. G., & Choudary, S. P. (2016). Pipelines, platforms, and the new rules of strategy. Harvard Business Review, 94(4), 54–62.
Bremmer, I. (2014). The new rules of globalization. Harvard Business Review, 92(1/2), 103–107.
Buisson, B., & Silberzahn, P. (2010). Blue ocean or fast-second innovation? A four-breakthrough model to explain successful market domination. International Journal of Innovation Management, 14(3), 359–378.
Christensen, C. M., Raynor, M., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44–53.
Cirjevskis, A., Homenko, G., & Lacinova, V. (2010). New approaches in measuring and assessing viability of blue ocean strategy in B2B sector. Journal of Business Management, (3), 162–179.
Clark, T., & Garciga, C. (2016, January 14). Recent inflation trends. Economic Trends, 5–11.
Coe, N., & Letza, S. (2014). Two decades of the balanced scorecard: A review of developments. Poznan University of Economics Review, 14(1), 63–75.
Collis, D. J., & Rukstad, M. G. (2008). Can you say what your strategy is? Harvard Business Review, 86(4), 82–90.
Edgeman, R. L., & Eskildsen, J. K. (2012). Viral innovation: Integration via sustainability & enterprise excellence. Journal of Innovation & Business Best Practices, 1–13. doi: 10.5171/2012.361451
Girotra, K., & Netessine, S. (2014). Four paths to business model innovations. Harvard Business Review, 92(7/8), 96–103.
Greenhouse, B. S. (2013, May 2). Some retailers rethink roles in Bangladesh. The New York Times.
Kaplan, R. S., & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 90(6), 48–60.
Kaplan, R. S., & Norton, D. P. (2007). Using the balanced scorecard as a strategic management system. Harvard Business Review, 85(7/8), 150–161.
Kaplan, R. S., Norton, D. P., & Rugelsjoen, B. (2010). Managing alliances with the balanced scorecard. Harvard Business Review, 88(1/2), 114–120.
Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76–84.
Kim, W. C., & Mauborgne, R. (2004). Value innovation. Harvard Business Review, 82(7/8), 172–180.
Kim, W. C., & Mauborgne, R. (2015). Closing the gap between blue ocean strategy and execution. Harvard Business Review Digital Articles, 2–8.
Kim, W. C., & Mauborgne, R. (2015). Red ocean traps. Harvard Business Review, 93(3), 68–73.
Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61–78.
Raynor, M. E. (2011). Disruption theory as a predictor of innovation success/failure. Strategy & Leadership, 39(4), 27–30.
Sampere, J. P. V., Martin, B. J., & Zuckerman, E. W. (2016). Debating disruptive innovation. MIT Sloan Management Review, 57(3), 26–30.
Torres, D. L. (2015). Sticky ethics, innovation, and corporate responsibility. SAM Advanced Management Journal, 80(3), 12–22.
Vallaster, C., Lindgreen, A., & Maon, F. (2012). Strategically leveraging corporate social responsibility: A corporate branding perspective. California Management Review, 54(3), 34–60.
Blue Ocean Strategy
Readings
Use the University Library to read the following:
Cirjevskis, Homenko, and Lacinova's 2010 article, "New Approaches in Measuring and Assessing Viability of Blue Ocean Strategy in B2B Sector," in the Journal of Business Management, volume 3, pages 162–179.
Buisson and Silberzahn's 2010 article, "Blue Ocean or Fast-Second Innovation? A Four-Breakthrough Model to Explain Successful Market Domination," in International Journal of Innovation Management, volume 14, issue 3, pages 359–378.
The following required reading is available full-text in the Capella University Library. Search for the article by clicking the linked title and following the instructions in the Library Guide:
Kim and Mauborgne's 2004 article, "Blue Ocean Strategy," from Harvard Business Review, volume 82, issue 10, pages 76–84.
Kim and Mauborgne's 2015 article, "Red Ocean Traps," from Harvard Business Review, volume 93, issue 3, 68–73.
Kim and Mauborgne's 2015 article, "Closing the Gap Between Blue Ocean Strategy and Execution," from Harvard Business Review Digital Article, pages 2–8.
Suggested Video
•WOBI (Producer). (2012). Renee Mauborgne: Blue ocean strategy, create new markets and leave the competition behind [Video]. Retrieved from http://www.youtube.com/watch?v=clp-IMpuwaQ
You will use these readings in your Unit 3 discussion and your Unit 5 assignment
Corporate Ethics
Readings
Use the University Library to read the following:
Edgeman and Eskildsen's 2012 article, "Viral Innovation: Integration via Sustainability & Enterprise Excellence," in Journal of Innovation & Business Best Practices, pages 1–13.
Greenhouse's May 2, 2013, article, "Some Retailers Rethink Roles In Bangladesh," in The New York Times.
Torres's 2015 article, "Sticky Ethics, Innovation, and Corporate Responsibility," from SAM Advanced Management Journal, volume 80, issue 3, pages 12–22.
Vallaster, Lindgreen, and Maon's 2012 article, "Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective," in California Management Review, volume 54, issue 3, pages 34–60.
Use your textbook, Crafting and Executing Strategy, to read the following:
•Chapter 1, "What Is Strategy and Why Is It Important?"
•Chapter 2, "Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy."
Remember, your e-books are available for reading via VitalSource Bookshelf. You can access Bookshelf from the left Course Tools menu or via the optional downloaded application.
The following required readings are available full-text in the Capella University Library. Search for the article by clicking the linked title and following the instructions in the Library Guide:
Collis and Rukstad's 2008 article, "Can You Say What Your Strategy Is?," in Harvard Business Review, volume 86, issue 4, pages 82–90.
Porter's 1996 article, "What Is Strategy?," in Harvard Business Review, volume 74, issue 6, pages 61–78.
MAKE SURE TO ADD AT LEAST 5 (FIVE) MORE REFERENCES APA STYLE