Assignment title: Management
Unit of Study Guide
Unit Code: SBM3101
Unit Name: Professional Development and
Business Communication
Prepared by: Associate Professor Craig Ellis
Date: 7/11/2016
This publication is copyright. Apart from any use permitted under the Copyright Act 1968, no part may be
reproduced by any process without the written permission of Asia Pacific International College.i
Table of Contents
1. Unit Overview .................................................................................................................. 1
1.1 Unit Description .................................................................................................................. 2
1.2 Unit Learning Outcomes (LOs) ............................................................................................ 2
1.3 Teaching Methods and Strategies....................................................................................... 2
1.4 Development of Course Objectives and Graduate Attributes ............................................ 3
1.5 Schedule of Teaching and Learning Activities ..................................................................... 3
1.6 Key dates ............................................................................................................................. 4
1.7 Student Feedback and Continuous Improvement .............................................................. 5
2. Learning Resources........................................................................................................... 6
2.1 Prescribed and Recommended Readings............................................................................ 6
2.1.1 Prescribed.................................................................................................................... 6
2.1.2 Recommended ............................................................................................................ 6
2.1.3 Access to Library Resources ........................................................................................ 7
2.2 Additional Resources Required ........................................................................................... 7
3. Assessment Information................................................................................................... 8
3.1 Assessment Overview ......................................................................................................... 8
3.2 Group assignments.............................................................................................................. 8
3.3 Submitting assessments...................................................................................................... 9
3.4 Late submission of assessments.......................................................................................... 9
3.5 Receiving marks for assessments........................................................................................ 9
3.6 Changes to assessments...................................................................................................... 9
3.7 Assessment moderation...................................................................................................... 9
3.8 Appeals against assignment marks ................................................................................... 10
4. Policies............................................................................................................................11
4.1 Academic Integrity and Professional Standards................................................................ 11
4.2 Other Relevant Policies, Procedures and Forms ............................................................... 11
5. Student Support ..............................................................................................................12
5.1 Academic and Learning Support ....................................................................................... 12
5.2 Technical Support.............................................................................................................. 12ii
5.3 Student Services Support .................................................................................................. 12
APPENDIX A - Assessment Information ....................................................................................13
Assignment 1: Essay...................................................................................................................... 13
Assignment 3: Presentation.......................................................................................................... 14
Assignment 4: Learning and development plan ........................................................................... 15
Assignment 5: Report.................................................................................................................... 16
APPENDIX B: Unit Moderation Status.......................................................................................17Unit of Study Guide: SBM3101, Semester 3, 2016
Page 1
1. Unit Overview
Instance Semester 3, 2016
Unit Title Professional Development and Business Communication
Unit Code SBM3101
Credit Points 6
Pre-Requisites None
Co-Requisites None
Other Requirements None
COURSE(S) DBUS, DBIS, BBUS, BBIS
Teaching Team – Melbourne
Unit Coordinator: Dr John Tippett Phone: (03) 9603 5333
Email:
[email protected]
Office: Level 6, 399 Lonsdale Street,
Melbourne 3000, Australia
Teaching Team - Sydney
Unit Coordinator: Dr Rakesh Khanal Phone: : (02) 9318 8111
Email:
[email protected]
Office: Level 1, 55 Regent Street,
Chippendale NSW 2008Unit of Study Guide: SBM3101, Semester 3, 2016
Page 2
1.1 Unit Description
This unit introduces students to the fundamentals of effective communication as it is used in the
contemporary business environment. It describes some of the key theories of communication and
explores the elements of correct grammar, punctuation, and business spelling and language.
Students will learn how to write, edit, and present reports and research findings. They will develop
proficiency in referencing and learn the basics of effective research, how to analyse information,
and how to develop effective arguments.
The unit will identify some of the barriers to effective communication and discuss ways that they
might be overcome. It also offers students advice and instruction regarding ways to promote and
develop their own career. It will explore how students can develop self-awareness and
understanding and what motivates people to achieve. Students will learn about the key practices
associated with developing and maintaining a professional network, including membership of
professional bodies and how to identify a suitable business mentor. Finally, the unit will teach
students how to conduct their own skills audit to identify areas within their own professional
practice that may require development.
This unit is a core unit in the DBUS, DBIS, BBUS and BBIS programs.
1.2 Unit Learning Outcomes (LOs)
On successful completion of this unit, students will be able to:
1. Describe and discuss the principal theories of communication and how they are applied to
a business context
2. Demonstrate understanding and proficiency in the application of correct academic
referencing
3. Demonstrate the ability to use appropriate language and correct grammar, spelling, and
punctuation
4. Demonstrate effective research skills
5. Critically analyse and evaluate arguments and information from different sources
6. Identify and analyse the barriers to effective communication and suggest ways these may
be overcome
7. Demonstrate an understanding of how individuals might gain self-awareness, and how they
can motivate and encourage both themselves and others
8. Describe and discuss the principles and practices associated with building and maintaining
an effective professional network and the role of mentors in that network
9. Identify and critique basic methods for developing effective professional practice, for
conducting an individual skills audit, and for developing a personal professional
development program.
1.3 Teaching Methods and Strategies
This unit is taught over 13 weeks. Unit content is delivered to students via lectures and tutorials,
and totals 4 student contact hours per week.Unit of Study Guide: SBM3101, Semester 3, 2016
Page 3
Students will participate in teaching and learning activities including 'activity-based learning' under
academic supervision, with frequent interaction with fellow students and the faculty, who will also
provide frequent feedbacks to individuals and the class as a whole.
In addition to timetabled contact hours, students are expected to do at least 4 hours of personal
study each week to review lectures and read prescribed and recommended materials for this unit.
The total individual workload of this unit will be around 150 hours (including teamwork, individual
self-study and reading).
1.4 Development of Course Objectives and Graduate Attributes
Successful completion of this unit also contributes specifically to development of the following APIC
Graduate [Transformative] Attributes:
Communication
Collaboration
Problem Solving
Leadership
Analysis
Ethical Attitude
Self-Direction
Research
Creativity and Innovation
Learning
Cultural Empathy
1.5 Schedule of Teaching and Learning Activities
Week Topic Scheduled Teaching and Learning Activities
1 Unit Introduction and
Communications
Foundations
Introduction to course aims, objectives, target
competencies, learning strategies, resources
available, timetable and deliverables,
assessment methods and related briefings
Briefing on how to conduct each phase of
assessments and the entire unit of study
Tutorial 1
2 The writing process
Writing the reflective journals and
experiential learning
Review theoretical concepts to Tutorial 1
Tutorial 2 and 3
3 Academic writing skills Review theoretical concepts to Tutorial 2/3
Tutorial 4
4 Interpersonal and intercultural
communication
Review theoretical concepts to 4
Tutorial 5Unit of Study Guide: SBM3101, Semester 3, 2016
Page 4
Week Topic Scheduled Teaching and Learning Activities
5 Mid-Semester Test MCQ
Christmas/New Year Shut Down (from 19/12/16 to 2/7). Class resumes from 3/01/17
6 Communication across the
organisation
Tutorial 6
7 Researching and processing
information
Review theoretical concepts to Tutorial 6
Tutorial 7
8 Oral presentations and public
speaking
Communicating through visuals
Review theoretical concepts to Tutorial 7
Tutorial 8 and 9
9 The Job Search, Résumés and
Interviews
Team Presentations
10 Writing long reports Review of theoretical concepts for all tutorials
11 Final Exam TBA
1.6 Key dates
Event Information Date(s)
Orientation Important information, activities and
classes introducing students to their
studies
Monday, 31 October 2016 to
Friday, 4 November 2016
Semester starts Commencement of teaching Monday, 14 November 2016
Census After this date, students may not:
Enrol into units of study
Withdraw without penalty from
units of study
Wednesday, 23 November 2016
Semester ends Teaching ends Friday, 27 January 2017
Examination period Final examinations, vivas and
presentations
Monday, 30 January 2017 to
Friday, 10 February 2017Unit of Study Guide: SBM3101, Semester 3, 2016
Page 5
1.7 Student Feedback and Continuous Improvement
APIC is committed to the principle of continuous improvement, and seeks feedback from students
to assist APIC in providing the best possible teaching and learning experience.
As a result of feedback received from students via APIC's Student Evaluation Questionnaire (SEQ),
implemented at the end of each teaching period, the following changes have been made to this unit:
A transition program has been established to address the recommendations from the Board of
Examiners (Semester 2, 2015)Unit of Study Guide: SBM3101, Semester 3, 2016
Page 6
2. Learning Resources
2.1 Prescribed and Recommended Readings
2.1.1 Prescribed
Dwyer, J. (2012) Communications in Business: Strategies and Skills, Fifth Edition, Pearson Publishers
2.1.2 Recommended
Textbook(s)
Australian Government Printing Service (2002) Style Manual for Authors, Editors and Printers, 6th
ed., John Wiley and sons, Milton, Queensland
Bright, J. and Earl, J. (2004) Resumes that get Shortlisted, Second Edition, Allen & Unwin, Crows
Nest.
Dietsch, B.M. (2006) Reasoning and Writing Well: A Rhetoric, Research Guide, Reader and
Handbook, Fourth Edition, McGraw-Hill, United States.
Dodd, C. (2007) Managing Business and Professional Communication, 2nd ed., Pearson Education,
UK
Dwyer, J. (2011) The Business Communication Handbook, Ninth Edition, Pearson Education,
Frenchs Forest
Dwyer, J. (2008) Communications in Business: Strategies and Skills, Fourth Edition, Prentice Hall,
Frenchs Forest
Emerson, L. (2010) Writing Guidelines for Business Students, Fourth Edition, Cengage Learning,
South Melbourne.
Levitt, J. (2012) Your Career: How to Make it Happen, Eighth Edition, Thomson Learning.
Sherfield, R. M. and Moody, P. G. (2009) Solving the Professional Development Puzzle, Pearson
Prentice Hall, Upper Saddle River, New Jersey
Archee, R., Gurney, M. and Mohan, T. (2013) Communicating as Professionals, third Edition.,
Cengage Learning, South Melbourne, Australia
de Janasz, S., Wood, G., Gottschalk, L., Dowd, K. and Schneider, B. (2011) Interpersonal Skills in
Organizations, Fourth Edition, McGraw Hill, Sydney
Journal Articles
Australian Communication Review
Australian Journal of Career Development
Australian Journal of Communication
Business and Professional Ethics Journal
Business Communication Quarterly
Professional CommunicationUnit of Study Guide: SBM3101, Semester 3, 2016
Page 7
Websites
Aardvark's English Forum
http://www.englishforum.com/00/
Australian Journal of Communication
http://www.emsah.uq.edu.au/index.html?page=20187
Australian and New Zealand Communication Association
http://www.anzca.net
Communication Research Institute of Australia
http://www.communication.org.au/
Communication Research Institute of Australia
http://www.communication.org.au/index.html
Monash University – Language and Learning Online
http://www.monash.edu.au/lls/llonline/
Paradigm Online Writing Assistant
http://www.powa.org/
University of New England – Academic Literacy tutorials
http://www.une.edu.au/tlc/alo/
2.1.3 Access to Library Resources
Library opening hours are as follows:
Melbourne Sydney
Monday – Friday: 9:00am to 9:00pm
Saturday: Closed
Sunday: Closed
Public holidays: Closed
Monday – Friday: 9:00am to 5:00pm
Saturday: Closed
Sunday: Closed
Public holidays: Closed
E-library (EBSCO) resources are accessible 24/7 via the OLS.
2.2 Additional Resources Required
Your Unit Study Guide
Specific unit readings
The APIC online learning system (OLS) that provides access to full text journal databases,
listed Internet resources etc.Unit of Study Guide: SBM3101, Semester 3, 2016
Page 8
3. Assessment Information
3.1 Assessment Overview
The assessment in this Unit has 6 components as listed below:
Task No. Assessment Tasks and Description Weighting
1
Due Week 5
Essay Business Writing (17/12/16) 10%
2
Due Week 5
Midsemester
test
MCQ (14/12/16) 15%
3
Due Week 9
Presentation Business Communication Weekly Topic Presentation
(25/01/17)
25%
4
Due Week
10
Learning and
development
plan
Career Plan / Elevator Pitch (1/02/17) 20%
5
Due Week
11
Report Business Report (8/02/17) 30%
Full details of all assessment tasks for this unit of study (including detailed marking criteria) can
be found in Appendix A of this document.
3.2 Group assignments
APIC uses group assignments to provide a platform of authentic assessment that highlights best
practice and enhances the development of collaborative skills.
The assessment focus is around the process of working in groups for purposes including:
Collaboration and cooperation;
Analysis of the task for the purpose of assigning responsibility for its components;
Incorporating elements of leadership, teamwork, delegation and coordination;
Preparation and presentation of group reports, which may be supplemented by individual
component reports;
Understanding and evaluating the challenges that arise in collaborative work, and
formulating techniques to manage them.
All students are expected to undertake group assessment with due regard to the APIC Academic
Integrity Policy (see Section 4, Policies).Unit of Study Guide: SBM3101, Semester 3, 2016
Page 9
3.3 Submitting assessments
All written assessments are to be submitted via the Unit site on the Online Learning System (OLS)
by the due date and time given in the Assessment Overview. Unit lecturers will provide instructions
and in-class demonstration of the submission process prior to the due date for the first assessment
in the Unit. Students who experience technical issues when attempting to submit their assignment
via the OLS should immediately contact technical support or the website for assistance (see Section
5.2, Technical Support).
Vivas, examinations and presentations must be attended as scheduled, unless by prior arrangement
due to exceptional circumstances (see Section 4, Policies). Non-attendance at a scheduled
assessment may result in a fail grade for the assessment piece, and may impact students' overall
grade in the Unit.
3.4 Late submission of assessments
Written assessments that are submitted after the due date and time published in this Unit of Study
Guide will receive a penalty of 10% of the maximum available mark per working day. Exceptions to
this will only be granted where a student has requested and been granted an extension to the
assignment due date in advance, or where an application for Special Consideration has been granted
(see Section 4, Policies).
3.5 Receiving marks for assessments
Students will normally be notified of marks for individual assignments via the OLS. All student results
for an individual assessment item will be released concurrently.
Marks will normally be returned within two weeks of the assessment being submitted. Students will
be notified if there is to be a delay to the release of marks for an assignment.
3.6 Changes to assessments
Other than in exceptional circumstances, no changes should be made to the assessment profile
published in this Unit of Study Guide after the end of Week 1 in any teaching period. If after this
time it becomes necessary to make changes to an assessment, any modifications must be:
made in consultation with students;
communicated to all students in writing by the Unit Coordinator; and
approved by the Dean.
3.7 Assessment moderation
Pre- and post-assessment moderation is a quality assurance process for ensuring appropriate
assessment and the consistent marking and grading of student work. APIC does not define the
proportion of marks and/ or grades that lie within pre-determined bands.
Moderation may occur:Unit of Study Guide: SBM3101, Semester 3, 2016
Page 10
before marking individual assessment tasks (pre-assessment) to ensure markers have a
shared understanding of the relevant criteria and standards; and
after marking individual assessment tasks and before the release of marks to students (postassessment) to ensure markers have applied the relevant criteria and standards
consistently.
3.8 Appeals against assignment marks
Appeals against the mark(s) awarded for an assessment task will only be considered on the grounds
that:
a Unit of Study Guide was not provided for the unit;
the assessment requirements as specified in the Unit of Study Guide were varied without
the approval of the Dean and without written notification to students;
assessment requirements specified in the Unit of Study Guide were unreasonably or
prejudicially applied to the student;
the student believes that a clerical error has occurred in the computation of the mark; or
due regard has not been paid to an approved application for Special Consideration.
Requests for re-marking must be made in writing to the Unit Coordinator within 2 weeks of the
results for the assignment being released.
The assignment will be re-marked by an academic staff member other than the person who did the
original marking. Re-marking may result in the original mark being confirmed, or the student being
awarded a higher or lower mark than originally awarded.
Results of re-marking are final and may not be appealed.Unit of Study Guide: SBM3101, Semester 3, 2016
Page 11
4. Policies
4.1 Academic Integrity and Professional Standards
Plagiarism is the inclusion of another person's work within your submission without
acknowledgment or permission. While limited amounts of information and concepts expressed by
others may be included as part of your work, each inclusion must be identified by appropriate
referencing and acknowledgement to the original author. Plagiarism is regarded as a form of
cheating. The penalties associated with misconduct are severe, and plagiarism may result in failure
or variation of grade in the Unit.
All APIC students must familiarise themselves with the APIC Academic Integrity Policy, which can be
accessed here: http://apicollege.edu.au/academic-honesty/.
4.2 Other Relevant Policies, Procedures and Forms
The following documents contain important information relevant to all aspects of studying at APIC:
Policies:
Assessment Policy
Academic Progress Policy
Examination Rules
Code of Conduct for Students
Policy on Both Academic and Non-Academic Grievance
APIC General Regulations
Procedures:
Appeals
Forms:
Application for Special Consideration
Application to Reduce Study Load or Overload
All APIC students are expected to familiarise themselves with these documents as part of their
rights and responsibilities as an APIC student.Unit of Study Guide: SBM3101, Semester 3, 2016
Page 12
5. Student Support
5.1 Academic and Learning Support
Students' first point of contact for academic support is their tutor or lecturer. Contact details for
relevant staff are provided in the Unit Overview, Section 1 of this Unit of Study Guide.
Students will be advised in class of the consultation hours for this Unit and the best means for
contacting individual teaching staff.
APIC also provides a range of workshops and tutorials to support students with study skills, academic
writing and English language learning. These services are open to all APIC students free of charge.
Students may access these services either by referral from a lecturer or tutor, or by speaking directly
to a member of staff at their campus reception desk.
5.2 Technical Support
APIC provides a 24/7/365 OLS technical support service to its staff and students. To access this
service please call 1800 092 652 and select option 1 for students.
The technical team will take a step-by-step approach to resolve queries, and will automatically
escalate unresolved tickets to a local APIC OLS administrator.
We aim to resolve any technical issue within 48 hours of the issue being reported.
5.3 Student Services Support
Students who feel overwhelmed by their studies or living in a new country are strongly encouraged
to make an appointment to see the Welfare and Engagement Officer at their campus. APIC's Welfare
and Engagement Service provides free confidential support and personalised assistance to help
students to manage their personal issues and help develop strategies to concentrate on their studies
and get more out of their APIC experience.
APIC's Student Services team can be contacted at [email protected], or by
speaking to a member of staff at the campus reception desk.
All student application forms can be accessed from http://apicollege.edu.au/currentstudents/forms/.Unit of Study Guide: SBM3101, Semester 3, 2016
Page 13
APPENDIX A - Assessment Information
Assessment 1: Essay
Due date: Week 5, Sunday, 11 December 2016
Group/individual: Individual assignment
Word count: 1000
Learning outcomes: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8, LO9
Weighting: 10%
Marking Criteria:
Relevance to the topic Are all of the important issues required of the question addressed?
Did the student answer the question/s?
Critical analysis Has reference material been carefully analysed or critically
accepted/refuted and explained in the student's own words?
Extent of reading Does the answer indicate a satisfactory coverage of
literature relevant to the question?
Logical structure Is the answer well-structured and the argument logically developed?
Does the essay have an introduction (essay plan/synopsis),
body, and conclusion?
Writing style/grammar Is the style concise and lucid or confused, making it difficult
for the reader to get the point? There should not be any
spelling/typing errors.
Referencing Is there a properly presented list of reference material
(only those items actually cited in the essay)? Were these
items dutifully referenced in the essay?Unit of Study Guide: SBM3101, Semester 3, 2016
Page 14
Assessment 2: Presentation
Due date: Week 10, Sunday, 22 January 2017
Group/individual: Group assignment
Learning outcomes: LO1, LO3, LO6
Weighting: 25%
Marking Criteria:
Organization;
Clarity and quality of visual materials;
General presentation skills;
Quality of Discussion generated;
Dress- up (behaving in a dignified and professional way).Unit of Study Guide: SBM3101, Semester 3, 2016
Page 15
Assignment 4: Learning and development plan
Due date: Week 12, Sunday, 29 January 2017
Group/individual: Individual assignment
Word count: 1000
Learning outcomes: LO8, LO9
Weighting: 20%
Assignment Details:
Click or tap here to enter text.
Marking Criteria:
Click or tap here to enter text.Unit of Study Guide: SBM3101, Semester 3, 2016
Page 16
Assignment 5: Report
Due date: Week 13, Sunday, 12 February 2017
Group/individual: Individual assignment
Word count: Click or tap here to enter text.
Learning outcomes: LO1, LO2, LO3, LO4, LO5
Weighting: 30%
Assignment Details:
Click or tap here to enter text.
Marking Criteria:
Click or tap here to enter text.Unit Moderation: SBM3101, Semester 3, 2016
Page 17
APPENDIX B: Unit Moderation Status
UNIT: Professional Development and Business Communication
UNIT CODE: SBM3101
UNIT COORDINATOR: Dr Rakesh Khanal, Dr John Tippett
UNIT MODERATOR: Dr Rakesh Khanal, Dr Viral Pandya
I have read the Unit of Study Guide for the above-named Unit and consulted with the Unit
Coordinator on amendment, and in my opinion:
a) information presented in the Student Unit Outline Choose an item. consistent with the
current version of the Unit Statement;
b) the chosen educational strategiesChoose an item. appropriate for the aims and
objectives of the Unit;
c) the assessment tasks Choose an item. consistent with the Unit Statement;
d) the assessment tasks Choose an item. for the aims & objectives of the Unit.
Signed: Click or tap here to enter text. Date: Click or tap to enter a
date.
Moderator