Questions: Q.1) Analyse the forces which are driving industry competition using Porter Model for FITBIT case study. Q.2) Conduct the SWOT analysis for FITBIT. Q. 3) Evaluate the FITBIT's environment using PESTEL elements. Q. 4) Discuss FITBIT's differentiation strategy. Q. 5) Describe FITBIT's positioning strategy in comparison to its competitors. Q. 6) Comment briefly on how FITBIT's overall strategy helping them achieving their mission and vision "State of the Profession" Essay Assignment Criteria In this essay, you will research your present or proposed profession - Organizational Leadership Specifically, your essay should address some key questions. (How you organize your paper will ultimately depend on your topic.) • Why did you choose this profession? • What do practitioners in your profession do? • What are some of the specialties in your profession? • What are some of the current issues in the profession: government regulation, availability of qualified professionals, reputation of profession, professional certification, etc? • What is the employment outlook for your profession? Specifics: • Four full, single-spaced pages, not including works cited page. • Eight external sources. • 12-point, Times New Roman • 1-inch margins • Formatted according to the MLA Formatting and Style Guide • Works-cited page. Sources can include o Articles from books and journals, including those online o Interviews o Credible web sites ▪ See Odum Library's guide to evaluating web sites • http://libguides.valdosta.edu/c.php?g=181926&p=1197801 o Dictionaries and encyclopedias, such as Wikipedia, are generally not appropriate sources for a research paper. Grading Criteria • Grammar, style, usage, punctuation (50 percent) o Everything we reviewed in the first weeks of class • Content (25 percent) o Correctly uses the MLA Formatting and Style Guide o Well-researched o Addresses questions in the assignment o Information thoroughly and accurately presented • Form (25 percent) o Adequate length and number of sources o Appropriate spacing, typeface, formatting, margins, etc Citing Sources and Formatting Your Paper For this class, use the MLA (Modern Language Association) Formatting and Style Guide. You can access a guide at Perdue's OWL: https://owl.english.purdue.edu/owl/resource/747/01/ • "MLA Formatting and Style Guide" • "In-Text Citations" explain how to cite sources in the body of your document. • "MLA Works Cited Page" explains how to cite correctly the references you used in your document. • "MLA Sample Paper" is a short illustration of how a properly researched, referenced, and cited paper looks. Your paper's organization, formatting, and citations should reflect those of this sample. Online Research Keyword Searching Successful online research depends on appropriate use of keywords. Begin your project by listing terms that describe your topic. Moreover, consider using multiple terms in your searching. For example, simply entering books on a database will likely produce thousands of hits, many more than you will want to peruse. Use Boolean connectors such as and, or, and not to limit and guide your search. • Using and to connect multiple terms produces records containing all terms. For example books and digital will produce only records that contain both terms. • Or is the default setting of all search engines and will produce records containing either or both terms. Books or digital will produce records containing either books or digital or records containing both terms. • Not will produce records with the first term but not the second. Books not digital will produce records that contain books but not digital. For your project, you might consider such search strings as • "Employment outlook psychologists" • "Issues in pharmacy" • "Specialties in health care management" If you do not consider your terms carefully and thoroughly, you may miss important research, giving you the false impression that little has been done on your topic. To maximize keyword effectiveness, use the "wildcard characters": • An asterisk (*) at the end of a term broadens your search beyond that afforded by a root word. For example, the term employ* will return all terms that use employ as a root such as employment, employer, and employability. • A plus sign (+) at the end of a term retrieves only the plural form of the root. For example, stock+ will return both stock and stocks. Accessing Databases via GALILEO • Access GALILEO from the library's home page. • Click "Research Guides" • Click "Databases A-Z" • EbscoHost Databases First, select a database within EbscoHost that is appropriate to your area. Then, enter your search term and any parameters (dates, publications, etc.) If your search results in too many hits, limit you search with additional terms. When searching, limit your first search to results from the past year or so, especially if you are researching technology. The business world changes so rapidly that older sources do not contain accurate information. You might also limit your initial research to "full text," meaning that the entire article is accessible on line.* Articles not available in full text must be located in the library stacks. Because Odum Library is relatively small, you might not find all the articles you are looking for in this case. • ProQuest Databases As with those in EbscoHost, the ProQuest databases are driven by keyword searches. However, ProQuest provides additional tools to limit and guide your search. Also, as with EbscoHost, you will find many full-text articles in the ProQuest databases. • Lexis-Nexis Academic This database is particularly useful as a news source. You can also access extensive legal information here. • JSTOR This database is useful when searching academic journals. Databases Not Found on Galileo • Bureau of Labor Statistics This database links to resources about employment and the job search. • Google Scholar Not linked to GALILEO, this freely accessible database (http://scholar.google.com) indexes scholarly literature, generally more specialized and reliable than a standard Google search. • Google You can locate company web sites and other valuable information this way. However, understand that information you find via these search engines may be inaccurate, blatantly false, or otherwise unreliable. Try to determine the reliability of a web site before you use it as an information source. • Wikipedia This is an excellent source of introductory, background, or supplementary information; however, it is not a source that should be cited in a bibliography.