010- Written Report: 2500 words Business Plan outline: (Individual assignment) –Project A A. Introductory page - Name and address of business - Name(s) and Address(es) of entrepreneurs - Nature of the business - Statement of financing needed - Statement of confidentiality of report 1.0 Executive Summary 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition 1.5 Financial Highlights 2.0 Overview of idea generation 2.1Problem worth Solving 2.2 Our Solution 2.3 Validation of Problem and Solution 2.4 Roadmap/Future Plans 2.5 Products and Services 2.6 Size of the business 2.7 Background of entrepreneurs 2.8 Idea Generation process 2.9. Innovation and creativity development process 3.0 Market Analysis Summary 3.1 Business Environmental Analysis 3.1.1 PESTEL Analysis 3.1.2 Porter's 5 + 3 Forces Analysis 3.2 Market Segmentation 3.3 Target Market Segment Strategy 3.3.1 Market Needs 3.3.2 Market Trends 3.3.3 Market Growth 3.3.4 Differentiation - Product differentiation/ Cost leadership 3.3.5 Positioning - including positioning map or strategy canvas 3.3.6 Tagline – clear, strong, authentic 3.3.7 Proprietary intellectual property and IP strategy3.4 Competitor Analysis 3.4.1 Value chain Analysis and BCG Matrix analysis 3.4.2 Industry Analysis and Competitors Analysis 3.4.3 What are our Competitive Advantages? 3.4.4 Competitors and Alternatives 3.5 What are our Unique Selling Propositions (USPs)? (Creativity and innovation prospective mainly) 3.6 Marketing Mix – 7Ps 3.6.1 Product 3.6.2 Place 3.6.3 Price 3.6.4 Promotion 3.6.5 People 3.6.6 Processes 3.6.7 Physical Evidence 3.7 Marketing Plan 3.7.1 Marketing Plans for Year 0, Year 1 and Year 2 3.7.2 Marketing Budgets for Year 0, Year 1 3.8 Sales Forecast for Year 1 and 2 3.9 Marketing Strategy and Contingency Plans 3.10 Future Market Development Plans 4.0 Company and Management Summary 4.1 Company Profile 4.2 Legal Formation (Ownership) 4.3 Vision statement, Mission statement and Core values 4.4 Organisational Structure 4.5 Capital Investment 4.6 Start-up cost 4.7 Business Management 4.7.1 Key personnel with responsibilities 4.7.2 Health and Safety Policy inside an organization 4.7.3 Working Policy 4.7.4 Working Hours 4.7.5 Management Team 4.7.6 Management Team Gaps 4.7.7 Confidentiality statement 4.8 Company Policy 4.8.1 Code of Ethics 4.8.2 Investor Relationship Policy 4.8.3 Corporate Social Responsibility4.8.4 Corporate Governance 4.8.5 Donation and Charity Policy 4.8.6 Government rules and regulations 4.8.7 Intellectual Property Right 4.9 Business Model 4.9.1 Main core Business Model (Revenue sources, cost drivers, investment required, Critical success factors) 4.9.2 Customer Retention Model 4.9.3 Business Strategy 5.0 Financial Plan summary 5.1 Cash required 5.1.1 Start-up cost and cash requirement 5.1.2 Assets (buying position: lease or buy) 5.1.3 Working capital requirement 5.1.4 Timing of finance 5.2 Source of finance 5.3 Company overhead cost 5.3.1 Product cost 5.3.2 Sales and distribution 5.4 Financial highlights 5.5 Interest 5.6 Project Appraisal 5.6.1 Technical and Technological Viability 5.6.2 Financial Viability 5.7 Financial Planning – Income and Cost perspective 5.7.1 Sales planning (Revenue/Sales Forecast) 5.7.2 Cost planning (Expenses) 5.7.3 Profitability 5.8 Financial Planning – Financing perspective 5.8.1 Initial Investment 5.8.2 Returns and Benefits for Venture Capitalists 5.8.3 Working Capital (Year 0, Year 1, and Year 2) 5.8.4 Timing of finance 5.8.5 Projected Profit and Loss (Year 0, Year 1, and Year 2) 5.8.6 Projected Cash Flow (Year 0, Year 1, Year 2) 5.8.7 Projected Balance Sheet (Year 0, Year 1, Year 2) 5.8.8 Business Ratios5.9 Future Expansions- Financial prospetives 5.9.1 Year 2 and 3 expansion 5.9.2 Year 4 expansion 5.9.3 Year 5 expansion 5.10 Business Financial Risk and Contingency 5.10.1Financial Risk and mitigating controls 5.10.2 Contingency planning 5.11Major financial issues / constrains 6.0 Production Planning summary 6.1 Manufacturing process 6.2 Physical plant 6.3 Machinery and Equipment 6.4 Names of suppliers of raw materials 6.5 Technology utilization 6.6 Inventory management 6.7 Sustainability planning 7.0 Operational Planning summary 7.1 Overview of operation 7.1.1 Organization Planning 7.1.2 Legal identity 7.1.3 Incorporation 7.1.4 Registration 7.1.5 Requirements for limited company 7.1.6 External advisor 7.1.7 Solicitors 7.1.8 Tax accountant 7.1.9 Insurance advisor 7.2 Work of Operation 7.2.1 Business hours 7.2.2 Staff members 7.2.3 Work organization chart 7.3 Operative Planning 7.3.1 Working hours for employees 7.3.2 Work requirement 7.3.3 Recruitment and training 7.3.4 Materials and equipment 7.3.5 Flow of orders for goods/services 7.3.6 Health and safety regulation7.4 Layout Information 7.4.1 Location 7.4.2 Layout Premises 7.4.3 Working policies 7.4.4 Backup plan 7.4.5 Operational strategy 8.0 Development planning Strategy 8.1Future Development 8.1.1 Service development 8.1.2 Product development 8.1.3 Product diversification 8.1.4 Market development 8.1.5 Business Model 8.2 Back-up plan 8.2.1 Long- term Plan 8.2.2 Important Assumptions 8.2.3 Risk 8.3 Business Development Strategy and Implementation 8.3.1 Marketing Strategy 8.3.2 Price Strategy 8.3.3 Operational Strategy 8.3.4 Financial Strategy 8.3.5 HRM Strategy 8.3.6 Projected cash flow 8.4 Fund management 8.4.1 Plan for fund development activities 8.4.2 Organize Fund Development Activities 8.4.3 Staff Fund Development Activities 8.4.4 Managing Fund Development within Budget 8.4.5 Promote the Organization 8.5 Exit strategy 9.0 Findings 10.0 Recommendations 11.0 Conclusion 12.0 References 13.0 Appendixes