17 Table 2 – Assessment Components Assessment components Weighting Individual / Team* 1. Assignment 1 20% I 2. Assignment 2 30% T 3. Examination 50% I Module Assessment Components In the following pages, further details of each assessment component are presented along with expectations in relation to prior preparation and completion. 1. Assignment 1 – SWOT Analysis of a Chosen Company (Individual Assignment) . Learning Outcomes Accessed The learning outcomes accessed are (i), (ii) and (iii) as presented on page 6 of this study guide. Assignment Specification and Assessment Criteria A SWOT analysis is to be written on an organisation that you will be choosing for your Marketing Plan in Assignment 2. The organisation can be either a domestic or an International company supplying products or services. Suggested table of contents: 1. Introduction 2. Background of organisation (e.g. current operations, product/service offering, positioning, markets, financial situation, distribution networks etc) 3. Competitor analysis (brief overview of the main direct/indirect competitors) 4. SWOT Analysis a) SWOT analysis table – draw a table and please specify at least 5 points in each quadrant b) Explanation and discussion of SWOT Analysis Elements (based on 4 a) Note: Please do not use Any Models in this section ie Porter's Five Forces, Positioning Maps). 5. Conclusion18 6. References 7. Appendices (if any) The marks will be awarded as follows: Assessment Criteria Marks  The depth and quality of company analysis: o Good understanding of the business background based on the available data o Clear identification and outline of company's main direct/indirect competitors o Comprehensive outline and discussion of main elements of SWOT analysis 70 % Quality of writing and report presentation (including ability to apply theoretical concepts creatively using up-to-date thinking, grammar, and general structure and layout of the report). 20 % Referencing (In text citations & Reference List). At least 5 relevant references are required from 3 sources for this report. 10 % Total 100% General Layout and Other Specifications of Written Assignment  This is an individual assignment  Length of report: 1,000 – 1,200 words (excluding references, tables & figures and appendices)  1st page: UCD assignment submission form, 2nd page: Student's cover page with indication of word count, title, student name, student number and module code. 3rd page: Table of Contents followed by body of assignment.  Assignment must be in report format with headings and sub-headings.  Type written with Times New Roman or Arial font size: 12. 1.5/2x line spacing, standard margins. Single or double side printing.  Please use Harvard referencing style (UCD library guide on referencing http://libguides.ucd.ie/ld.php?content_id=450286) Submission Details:  These are to be submitted to the lecturer in person on the first day of class.  Assignment 1 must be submitted in hard copy and via Blackboard on date indicated in Table 2B. Please read the Grade Descriptors in Assignment 1 Grade Descriptor table.