Assignment title: Management
RIVER WOODS PLANT MANAGER
Heritage Appliance Company recently announced plans to construct the River
Woods manufacturing plant, replacing the company's original, flagship facility
adjacent to the company headquarters in Edgemont. In announcing the new plant, the
company stated that to the extent possible it would be staffed by Edgemont plant
personnel and that the excess personnel would be transferred to other Heritage plants
in neighboring states.
Heritage management views the River Woods facility as the plant of the future
featuring new methods of production and lower processing costs and manpower
requirements. In a recent press release, the Heritage CEO noted that they were
replacing one of the least automated plants in the industry with a plant using new
forms of production not previously seen in appliance manufacturing.
Heritage Appliance is also using the River Woods plant to pilot a new decentralized
management structure. In the past the firm's marketing activities were directed from
the home office by a vice president. Manufacturing operations and certain other
departments were under the control of the company's senior vice president. In this
centralized, functional, arrangement none of the company's four plants had a general
manager. Instead, each department in a plant reported on a line basis to its functional
counterpart at the home office (e.g., director of production, director of engineering). In
contrast, the new River Woods plant manager will be responsible for the management
of all functions and personnel, except marketing and sales.
There is general consensus among the top management team that the long-term
viability of the firm depends on the success of this initiative. However, some have
expressed concerns about the difficulty of the task facing the River Woods general
manager. They point to the shift from the functional lines of communication and
accountability to a plant-level focus, as well as the challenges of upgrading the skills
of the Edgemont plant personnel, working out the bugs in new applications of
advanced manufacturing processes to appliance design and production, and dealing
with the inevitable complaints from employees in a small company town who are not
satisfied with new assignments and who might serve as the catalyst for unionizing the
only nonunion U.S. appliance manufacturing firms.
Questions to consider before class:
1. If you were part of the selection committee for the River Woods plant
manager position, based on what you have learned about the sources of
personnel power in Chapter 5 of Whetten & Cameron, describe what you
would consider to be the ideal candidate's qualifications.2. If you were offered the new River Woods plant manager position, based
on what you have learned about the sources of position power, what
actions would you take to insure that as the company's first general
manager you had the necessary clout to accomplish your assigned duties?
3. Using the information on influence strategies in the second half of the
Whetten & Cameron chapter as your guide, strategize how you would
address the challenges you are likely to encounter if you accepted the
position of River Woods plant manager.
Be ready to discuss these matters with your team.
Source: Whetten and Cameron, Developing Management Skills (Sixth Edition)
Marking guidance for case analysis (Assignment #2)
Name: Student #:
Inadequate
(FL)
Competent
(PA)
Good
(CR)
Superior
(DN)
Supreme
(HD)
Analysis (70/100) 50 65 75 85
Identify critical
issues (12)
Use appropriate
model(s) in the
course to analyze
those critical issues
(12)
Provide feasible
solutions to address
those issues under
the given
conditions (12)
Recommend your
conclusions with
sufficient evidence
(12)
Reflect on the
implications in
your learning of the
subject (12)
Writing (30/100)
Logically structure
your argument (10)
Express your ideas
in clear and
succinct language
(10)
No major
grammatical and
spelling mistakes
(10)
Appropriate
references are cited
if necessary (no
specific consistent
style is required;
however, the style
needs to be
consistent
throughout your
writing) (10)
TOTAL
Comments:
Requirements for Case Analysis:
When you work on a case analysis assignment, you can use the questions at the end of each
case as your guidance. However, when you write case analysis, please do NOT just answer
those questions.
A good case analysis should follow the four steps as below:
1. Identify critical issues and/or problems and explain why.
2. Provide possible solutions to the issues/problems you have identified, based on
resources you may have. Please remember you often do NOT have endless time and a
limitless budget to solve all those issues/problems. You often need to handle many
projects at the same time as most managers do in real life. So you need to prioritise
your time and resources in your solutions. Think of urgent vs. important issues here.
3. Analyse why some options are feasible, and others are not, using available data and
other supporting evidence. You can build your analysis using concepts,
theories/models you have learned in the course.
4. Give your recommendations. Good recommendations should offer optimal solutions
to your issues/problems, given the time and resources available to you, as well as the
priorities of your organization, yourself and other important stakeholders.