Assessment Expectations Academic Honesty: Do not copy work from others nor let other people copy from you. Do not "copy and paste" from any source, use your own words. The college has implemented strict policies and guidelines for dealing with student plagiarism. Once investigated, penalties imposed upon students found to have plagiarized range from a nil grade for the assessment to expulsion from the college. More information regarding plagiarism can be found on pages 10-12 of the Student Handbook. Extensions: Requests for extension must be made BEFORE the due date. Extensions may only be granted for serious circumstances, such as illness, and extensions will not extend beyond the date at which marked work is returned to students (usually within a week of submission). Note that pressure of work is not considered an exceptional circumstance, as all our students must manage these. Penalty for Late Submission of Assignments: Projects must be submitted by the due date and time given by your instructor. Failure to do so will result in a deduction of 10% of your final grade for each day over the deadline. It is the student's responsibility to keep appropriate copies/backups of the project submitted. Instructions Based on your first assessment on market analysis, this assessment is on developing a report for the UAE firm you will select and preparing a detailed strategic plan consisting of your recommendation of strategies for a successful entry into the foreign market. Even though you will still work as a group, the strategic report will need to be written individually. The sections of the report should be as follows: - Introduction, company, market selection and industry analysis - Marketing strategy - HRM strategy - Supply chain strategy - Market selection and entry mode strategies - Internationalization strategy - Conclusion Each group will be responsible for working on foreign market entry strategy plan shown above, and will write 1000-1500 words report on proposed strategy (make sure the workload is equally distributed). In addition to this, each individual member needs to keep a portfolio of all the evidence and references used to support your argument used to support the recommendation of the strategies. Note: The word limit is meant to be an approximate guide only. Reports will be graded on the quality of your content. Part II (Individual) Strategic Planning 90% The result of your environmental analysis will provide the input into a strategic plan. There must be a clear link between the information gathered in the environmental assessment and the strategic analysis. 1. Introduction, company, market selection and industry analysis After a short introduction, you have to present the chosen company and its products or services. After that you have to make an analysis of the chosen new foreign market and describe the likely industry environment of the company in the new market environment. You need to justify why you think the new foreign market is a potential/attractive new foreign market for your chosen company (the market analysis in assessment 1 should be cross referenced to justify this). 2. Target Market and Market Positioning Define your target consumers and the positioning of your product. How do you plan on marketing your product in the new country? Apply the 4 p's to justify your marketing strategy 3. International Competitive Strategy What are the main competitors in the new market? What are their main strengths and weaknesses? our company Diamond Technology new country Turkey