Re-design your company's current offer to address Point 3.0 1.0 Segment the market in at least three ways (approx. 500 words) 2.0 Select and describe a Target for your (newly tweaked) offer (approx. 500 words) 3.0 Position your offer against your major competitor/s (approx. 200 words) 4.0 Design your Marketing Plan (approx. 1500 words) o 4/7 Ps o Strategic Fit