Assignment title: Management


In July 2014, an international video showing South African sportsman Oscar Pistorius was broadcast in various media channels in South Africa. It was reported by various media (online and offline) that this video was broadcast by an Australian television channel which was later broadcast by other new outlets in South Africa and other countries. This is a question about international news flows. Find this video online, from any of the news channels stated below; after finding the video, watch it and then answer the following questions: QUESTION 1 Provide a well-research and well-written discussion of whether the following international communication theory and practice/s is/are relevant in the explanations of how this story came to be broadcast on South African media (online media, traditional newspapers and also national television channels). Make use of two media stories and state how these media channels or companies reported on this story – most of these stories are accessible online – via mobile phone, other hand-held tablets, laptops and computers in general. 1.1 Media and economic imperialism (12½) 1.2 Media Framing theory (12½) Your discussions should start by explaining the theories themselves to demonstrate that you understand their history, meaning and development, and then move on to questions 1.1 and 1.2 above. Sub-total = 50 marks Some of the media that broadcast and printed this story are the following: City Press Newspaper, July 6 2014 (print newspaper, traditional media) eNCAnews (television and online video) YouTube (online video) travelchannel34 (online) Radio 702 (online and traditional radio station) – Stephen Grootes Show – Midday report 07/07/2014 12h00 to 13h00 – Also on Redi Thlabi Show and John Robbie Show (same day, morning shows) Google News (online) SinclaireLiveUK (online) WorldBreakingNewsChannel (online) Newsy World (online); and many other channels that you may gain access to and find online QUESTION 2 Provide a short essay explaining how the following theories and real life practice of these impacted on the international reporting of this particular Oscar Pistorius story: 2.1 Electronic colonialism theory (12½) 2.2 Dependency theory (12½) Your discussions should start by explaining the theories themselves to demonstrate that you understand their history, meaning and development, and then move on to questions 2.1 and 2.2 above. Sub-total = 50 marks Total Marks = 100