In developing your plan: (a) Make sure the plan follows a recognised authority for structure and content – look back at Topic 1. However as it is only a launch plan, each section is brief and succinct. (b) Preface your marketing plan with some background on the organisation, its mission and corporate objectives, being the context of the launch plan. This should be readily available from Assignment 1 but will remind the marker. (c) As this is specifically a launch plan, your time horizon may be shorter than one year. In some cases you may envisage your launch as a test market (Step 7 in the new product development process). (d) As a rule-of-thumb a plan should normally be split 50/50 (in length/words) between the situation analysis and recommendations (objectives/strategies/action plans) sections of a marketing plan. Your situation analysis should readily follow from your situation analysis in Assignment 1 but be tailored to the new product and hence the lower mark allocation for this in this Assignment. (e) Be sure to support your strategy recommendations with rationale. You will need to address all elements of the marketing mix so Topics 4 to 6 will be relevant