Task Write a business report based on the following: Sheltex is the merging of two very popular petrol service stations in Australia. The merging of these two very large chains has caused a problem. Their traditional proximity to each other (previously for competition) is now a non-issue. Senior management has finalised on the following decisions: Service stations nearby each other (defined as 1km apart) will be converted to : OPTION 1: One station selling certain fuels such as E10 and RON95 and the other station selling the other fuel: RON98 and Diesel. OPTION 2: One station to continue selling the entire range of fuel and the other station converting solely to be a small supermarket, taking advantage of the short term parking space available (where pumps were previously) To prevent customer confusion, only one option will be selected throughout Australia. No hybrid solution will be adopted such as Option 1 in New South Wales and Option 2 in Victoria. Write a business report outlining the above case, stating assumptions you make. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, etc. [Note that other service stations still exist in the market.] Suggest how to attract new customers (from competitors) into these new stores and any other new business opportunities that may arise with such a set up (a car maintenance facility, tyre and battery change, short term child care and other small businesses). All these should be substantiated with references to IS and IT literature. Optional: You may also take on the issue of stations that are further than 1km apart and how you would operate these stations. Rationale Students will : be able to critique management processes and involvement in planning for Information Systems and Information Technology in an organisation; be able to identify and co-relate emerging technology issues in management and provide a short balanced analysis report. Marking criteria Criteria HD & DI CR PS FL Evidence and depth of research: 5 marks Extensive reading of more than 12 appropriate and relevant titles. Newspaper and magazine reports limited to a maximum of 2. At least 8-10 appropriate and relevant titles read. Newspaper and magazine reports limited to a maximum of 2. At least 6-8 appropriate and relevant titles read. Newspaper and magazine reports limited to a maximum of 2. Less than 6-8 appropriate and relevant titles read. Newspaper and magazine reports greater than 2. 4-5 marks 3 marks 2 marks 0-1 mark Relevance of content: 5 marks Comprehensive report covering all key aspects of the topic selected. Report covers most key aspects of the topic selected. Report covers some of the key aspects of the topic selected. Report covers few or none of the key aspects of the topic selected. 4-5 marks 3 marks 2 marks 0-1 mark Application of IS and IT concepts and principles; ability to differentiate IS and IT: 5 marks Report extremely well supported with relevant case studies. Any assumptions made are clearly noted. Report is supported with some relevant case study examples. Any assumptions made are noted. Report is supported with minimal relevant case study examples. Not all assumptions made are noted. Report is not supported with relevant case study examples. Any assumptions made are not noted. 4 marks 3 marks 2 marks 0-1 mark Clarity of Structure: 5 marks The report structure is clear, easy to read and logical, directly addressing the question. Suitable headers used throughout. Good use of graphics and charts. The structure of the report is clear, easy to read and logical, directly addressing the question. Suitable headers used and some use of graphics/charts. The structure of the report is clear and logical in parts. It addresses most of the question. Use of headers and charts could have been improved. The structure of the report is unclear and is not logical. It does not address the question. Use of headers and charts unsatisfactory. 4 marks 3 marks 2 marks 0-1 mark Writing to the audience: 3 marks Minimal use of technical jargon. Terminology used is appropriate to a management team. No spelling, punctuation or grammatical errors. Minimal use of technical jargon. Terminology used is generally appropriate to a management team. Some spelling, punctuation or grammatical errors. Too much use of technical jargon. Terminology used is not appropriate to a management team. A large number of spelling, punctuation or grammatical errors. 3 marks 2 marks 0-1 mark Correct referencing: 2 marks APA 6th edition referencing applied to a range (12+) of relevant resources. No referencing errors. Direct quotes used sparingly. Sources all documented. APA 6th edition referencing applied to a range (8-10) of relevant resources. 2-4 referencing errors. Direct quotes used sparingly. Sources all documented. Referencing not done to the APA 6th edition standard. Over-use of direct quotes. Range of sources used is not appropriate and/or not documented. 3 marks 2 marks 0-1 mark