The question is :Camel Milk Victoria has recently expanded its capacity to market its products in Australia and overseas. As a part of this, you are to prepare a five-year marketing plan. Assessment Criteria Marking Criteria Title pages: {Page 1 - completed marking criteria sheet as the top sheet. Page 2 - your name, student ID, names of the lecturer and tutor, unit code and title, date of submission and word count. Page 3 - table of contents} --- 01 marks. Executive summary (four paragraphs or one page - summarizing the whole report) --- 02 marks. Background (briefly write about the company, products, visions and mission, and current marketing objectives) --- 02 marks. Situation analysis (market summary including market demography and demand analysis, marketing environment/SWOT analysis, current competition, competitors' marketing promotional budget and sales analysis for similar and competing products, target market and market positioning analysis) --- 15 marks. Marketing promotion objectives and strategies --- 10 marks. Media and budget allocation --- 05 marks. Conclusion, correct writing style & format, expression & language, citations & references etc. --- 05 marks. Notes Please cite and reference relevant data and information, where applicable. We expect authentic citations/references for GDP data, per capita income, sales data, demographic data, market-related data and the like. For media and budget allocation related data and information, data relevant to developing BCG matrix, industry sales - competitors' sales/market share, PLC related data, market share and growth data, and the like can be hypothetically developed (if you do not find those). If you use your hypothetically designed/assumed data and information, you simply write "source: hypothetically prepared for this assignment task only". Please remember that the data/info that is readily available on the Web or in other published resources cannot be hypothetically developed/assumed for the purpose of this assessment.