Assessment Title Individual Written Task Task Description Assignment Task Camel Milk Victoria (http://camelmilkvictoria.com.au/) has recently expanded its capacity to market its products in Australia and overseas. As a part of this, you are to prepare a five-year marketing plan. Notes Similar examples are available in your textbook and unit Moodle site, where you will find some guidelines about how to prepare a marketing plan. You will also be guided by your lecturer and/or tutor. Each assessment should be uploaded as a .doc or .docx file (word file). The word count between executive summary and conclusion should not exceed 3000 words. The "turnitin" matching rate must not exceed 30% otherwise, there will be a penalty. The unit coordinator will decide about the nature of this penalty. Please familiarize yourself with the policies, such as assessment extension, late submission penalty and the like. If you have any difficulty, please discuss this with your lecturer/tutor and unit coordinator. Assessment Criteria Marking Criteria Title pages: {Page 1 - completed marking criteria sheet as the top sheet. Page 2 - your name, student ID, names of the lecturer and tutor, unit code and title, date of submission and word count. Page 3 - table of contents} --- 01 marks. Executive summary (four paragraphs or one page - summarizing the whole report) --- 02 marks. Background (briefly write about the company, products, visions and mission, and current marketing objectives) --- 02 marks. Situation analysis (market summary including market demography and demand analysis, marketing environment/SWOT analysis, current competition, competitors' marketing promotional budget and sales analysis for similar and competing products, target market and market positioning analysis) --- 15 marks. Marketing promotion objectives and strategies --- 10 marks. Media and budget allocation --- 05 marks. Conclusion, correct writing style & format, expression & language, citations & references etc. --- 05 marks. Notes Please cite and reference relevant data and information, where applicable. We expect authentic citations/references for GDP data, per capita income, sales data, demographic data, market-related data and the like. For media and budget allocation related data and information, data relevant to developing BCG matrix, industry sales - competitors' sales/market share, PLC related data, market share and growth data, and the like can be hypothetically developed (if you do not find those). If you use your hypothetically designed/assumed data and information, you simply write "source: hypothetically prepared for this assignment task only". Please remember that the data/info that is readily available on the Web or in other published resources cannot be hypothetically developed/assumed for the purpose of this assessment. Referencing Style American Psychological Association (APA)