First attachment is assignment. The other attachments are resources. This unit describes the performance outcomes, skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan Elements Element Performance criteria 1. Identify market research needs Communicate role of market research in enterprise operations to relevant personnel Identify contribution of market research to enterprise activity Analyse enterprise planning and performance documentation to determine research needs Consult relevant personnel to determine research needs Develop statement of market research needs 2. Define market research objectives Draft research objectives Undertake preliminary project scoping Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered Review and finalise draft objectives in light of scoping parameters 3. Define data gathering approaches Identify types of data required to inform objectives Determine combinations of types of data to best inform objectives Identify and evaluate suitable data gathering methods Identify data sources Quantify required data Identify and evaluate suitable data processing methods Make decisions in relation to data types, combinations, gathering methods, sources, quantities and processing methods 4. Develop market research plan Estimate resources and time lines required for market research projects Determine feasibility of market research projects Prepare market research plan for approval Obtain approval to implement plan from appropriate personnel as required https://ols.oten.tafensw.edu.au/ols/resource/127/subject/BSBMKG506B_1/4642/P0042709_CD_BSBMKG506B%20Ed%201/bsbmkg506b/index.htm