Assignment title: Management
The task is to create a 12 month marketing communication plan to promote one's green credentials bases on the use of Rainforest Alliance certified seal. It needs to contain background information market information a brief overview of one's creative strategy the media schedule and the budget. The Rainforest Alliance website gives one tips for using the certified seal how to raise awareness among consumers employees the media and one online community This task requires one to research and locate a brand.