Marketing Mix for Wine tourism. The objective and the target market is attached. You must develop a marketing mix for wine tourism. Product:- Core product, actual product and augmented product differentiate these three into wine tourism Price - Competitor based pricing, penetration pricing either one should be selected and explained why this pricing is selected and explain broad. the bench mark would be another victoria wine tourism Place - Promote the beauty of wineries through Social media (which social media and how? can use as many social media fb, instagram. such as posting pictures and promoting.) Press Release about the unique characteristic of Macedon wineries. you can explain some more promotional tools. Please note that it's a not for profit organisation and there is limited funds. Therefore in the 4p's there can't be tv ad, radio ad and sales promotion because these are costly. The organisation has limited funds. Billboards could be accepted The objective and target market is attached on the file below. The 4p's should be developed for that objective and target market. . Last time the first part was done by you'll and the assignment lacked explanation and the result was 5/15. With penalized marks of -2 due to a delay by you'll. The comments from the teacher was lack of explanation. Marketing objective and strategy for Macedon Ranges The objective for Macedon ranges tourism would be to achieve 5% increase on domestic wine tourists/visitors by the end of March 2016. The reason to select this objective was due to a high percentage on overall domestic visitors, there are 64% of domestic visitors to the Macedon Ranges from Melbourne. They can make impulse decision on their trip to the ranges as it's a short drive. It's feasible to have an objective to increase visitors then the awareness level would rise. As there is low awareness. Increase in awareness would lead to increase in visitors. Also it's better to look on domestic visitors as they are high in number and they start promoting through word of mouth to their friends and families. The objective is specific to increase domestic wine tourists, the measure would be 5% and it's timebound by March 2016. Define the Customer The target market for wine tourism would be high yielding adult couples. This segment would be the age group of 30-40. The high income couples would tend to spend a lot. As wine is a product which can be targetted to adults and specially high yielding adults because of the quality of the wines produced in the Macedon Ranges. Since it's high in quality the wines are priced high. When the product quality is superior the customers promote it through word of mouth to others as a result this would help to increase awareness and therefore increase tourists to the Macedon Ranges. The 4p's should be developed for this objective and target market. . 5 peer reviewed academic journals are required