1. Conduct a SWOT analysis for Virgin Australia's business? 2. In evaluating external factors affecting Virgin Australia, conduct a PESTLE analysis for Virgin Australia? 3. Conduct a competitive analysis of existing and potential competitors to Virgin Australia? 4. Identify the competitive advantage of Virgin Australia from existing resources and core competencies 5. What new capabilities provided by the Internet and other forms of digital and e-business are available to Virgin Australia? What are the resource, cost and revenue implications in developing e-business and digital opportunities? 6. Is there any potential impact of foreign and domestic government legislation facing a business such as Virgin Australia? 7. Are there any legal and ethical issues relating to business opportunities facing Virgin Australia? If so, what are they? 8. What market trends does Virgin Australia need to be mindful of in devising its marketing and positioning for the next 5 years?