• You need to follow Harvard Reference style • General presentation of the essay with headings and subheadings. • Research atleast 2 to 3 articles on the topic from the following sources: - Sydney Morning Herald - The Australian - Asia Business Review Weekly - Fortune - BOSS - Choice - Australian Marketing Journals Bit more insights into the essay; The topic is given below - "Segmentation, targeting and positioning: Identify 2 to 3 brands in one of the following industries and apply how the companies have been using these concepts of Segmentation, Target Market and Positioning: - fashion for men/women - Personal care products (shampoo, shavers etc.) - beauty Products - furniture - beverages - baby products - snack foods - Organic food. " Don't include fast food and coke and pepsi companies.