Assignment title: Management


This assessment task serves as the second half of a brand audit, based on the same brand (X or Y) you selected in assessment task 2. In this task, you will provide a brand exploratory which investigates consumer perceptions and the competitive positioning of the brand, a more in-depth SWOT analysis, and conclusions and recommendations. These elements should include:Brand ExploratoryAt a minimum, this section should address consumer awareness, brand associations, and competitive positioning from the perspective of the consumerSWOT AnalysisConsider the strengths, weaknesses, opportunities and threats of your chosen brand with more depth, taking into account the new information and insights you have generated during your brand exploratory