Assignment title: Management
The Framework Convention on Tobacco Control (FCTC) requires all signatories to 'undertake a comprehensive ban of all tobacco advertising, promotion and sponsorship' (World Health Organisation 2011). However, an article published by Burton, Soboleva and Khan (2014) in a leading, peer review journal Tobacco Control, expresses concern on how tobacco companies are using social media to promote smoking – directly and indirectly. Smoking is recognised as the largest, single preventable cause of death and disease in Australia. It is associated with an increased risk of heart disease, stroke, cancer, emphysema, bronchitis, asthma, renal and eye disease. Tobacco contains the powerfully addictive stimulant nicotine, which can make smoking a regular and long-term habit that is not easy to quit (Australian Medical Association 2005). This assignment has been designed in line with research undertaken in the journal article 'A cross-sectional examination of marketing of electronic cigarettes on Twitter' (Huang, Kornfield, Szczypka and Emery 2014).The aim of this task is to identify and report on the quantitative measures and content of messages related to tobacco products on Twitter. Download and read the article. Preparatory task 1. Familiarise yourself with Twitter by creating your own account 2. Choose a tobacco product (excluding cigarettes and e-cigarettes), for example cigars, chewing tobacco, snuff, shisha, hookah, dipping tobacco, dokha, gutka, kizami, iqmik, mu'assel, naswar, tobacco gum, tobacco water, snus etc. 3. Carry out a hashtag search on Twitter for your chosen product 4. Download and save the first 100 English-language tweets generated from the search