Target Markets: • Pursue all leads generated from our website and e-commerce platforms, as well as investigate Singapore as a regional market for Southeast Asia. Investigate Singapore and other country markets for lip balm by using available market research, including research from the U.S. government sources. Analyze effects of the recession for the past 4 years and for the current year for signs of trends. Look at U.S. Free Trade Agreement countries for advantages created by zero tariffs on importation of qualifying goods. Look at shipments of lip balm from the United States (U.S. consistency) to other countries and the average selling price to help determine the point of highest demand and if our company is price competitive. Evaluate market size, GDP, national debt, and currency reserves, as well as projected growth and ease of doing business data from the World Bank, International Monetary Fund, and United Nations. Customize for your company and products. 8. Risk Risk is largely comprised of non-payments, goods delayed by foreign customs, and goods lost or stolen en route. Non- payment risks are mitigated through [U.S. government assistance vetting prospective buyers and our initial cash in advance policy].. To decrease/prevent customs issues, we plan to use the services of government export promotion organizations as we get closer to finding one or more distributors. We will further minimize the potential risk from customs issues By having a better understanding of shipping and documentation processes. Risk is largely comprised of non-payments, goods delayed by foreigh customs, and goods lost or stolen en route. Non-payment risks are mitigated through U.S. government assistance vetting prospective buyers and our initial cash in advance policy. To decrease/prevent customs issues, we plan to use the services of government export promotion organizations as we get closer to finding one or more distributors. We will further minimize the potential risk from customs issues by having a better understanding of shipping and documentation processes. Additional losses will be covered through insurance. Customize risk profile for your business. 9. Credit Policies: Require advanced payments via debit or credit card. Verify account is in good standing prior to shipping goods. Consider and investigate providing terms for sales to distributors. Become familiar with letters of credit for use with larger orders from distributors Inform/notify buyer of policies related duty and tax payments Customize for your business and products. 10. Return Policies: Provide full refund or replacement of goods lost or damaged in transit; website will reflect this policy. Customize for your products. For example, you might want to offer free shipping for product repair, or you might need to find someone in their nearby market to repair the product 11. Shipping Staff will handle shipping tasks and will ship within 24 hours of receiving order and verifying payment. Primarily shippment transportation will be air and will select one or more express carriers; will also offer the U.S. Postal Service as a lower cost option for shipments weighing less than 70 pounds. Based on your choices of shipping companies, you might wish to customize this section.