1. Supersavers is a chain of department stores located in large towns and metropolitan centers in the northeast United States. In order to improve its understanding of the market, management decided to develop a profile of the "average customer." You are requested to design the study. a. What kind of research design would you select? Justify your choice. b. List at least 10 relevant variables. c. Specify at least 4 hypotheses. (Note: a hypothesis is a proposal as to how 2 or more variables are related. The purpose is to give your research a goal, that being to either prove or disprove the hypothesis. For example, one hypothesis could be "1.younger shoppers frequent our stores more than older shoppers." 2. A large producer of lightweight luggage distributes its products through major department stores, mail-order houses, retail outlets, and other stores. The company has a large field staff of sales representatives (about 400). Over the past few years, turnover among these sales reps (i.e., people leaving the company) has been 10 to 20 percent a year. You have conducted exit interviews with many of these people and are hearing that many are leaving due to dissatisfaction with promotion opportunities and pay. You have communicated this to management but so far it has not been sympathetic, saying your findings are based on intuition but little hard data. You decide to do a study. a. What is the general hypothesis that would guide your research? b. What type of research design (exploratory, descriptive, causal) would you recommend? Why? 3. You are a marketing analyst at a large manufacturer. Management wants to know whether the company's growth is equal to, better than or worse than the general economy. You are assigned to do some research of macroeconomic data against which the company's growth can be compared. a. List at least 3 sources where such information can be found. b. By how much did private domestic final purchases grow over the four quarters of 2015