Examine the contribution of the arts, entertainment and venue industry to the national

economy

You need to:

 analyse data from the arts entertainment and venue industry highlighting ways that they

have contributed to the national economy and the development and distribution of

different activities

Just as asked, you need to research and gather data and information that you can re-present

to highlight the contribution made by the arts and entertainment industry to the national

economy (GDP, employment, etc), and to the development, the growth, of the industry itself

 compare local, regional and national funding agencies and their impact on the arts,

entertainment and venue industry

Here you need identify a small range of regional funding agencies, and use these as

examples in comparing the impact that regional funding agencies has, compared to the

impact of central-national (government) funding – your views on recent and planned changes

in funding for the arts and entertainment sector should be includedDiploma in Events Management Unit 3: Entertainment and Venue Management

Section 2

Investigate the range of activities offered by the arts, entertainment and venue management

industry

You will need to:

 compare the scope of the arts entertainment and venue industry and the range of activities

offered

You need to give an overview of the make-up of the industry – a summary which, broadly,

describes the three sectors listed

 classify performing arts and entertainment activities using audience profiles and venues

Here you need to focus on audience profiles – the types, classifications of the customers who

attend, visit, participate - describe the types of venues that these groups/segments are

customers of – and describe the events, the performances taking place in these (a tabular

format can be used if preferred)

Section 3

Explore the management and operation of different types of venues

You will need to:

 compare management and operational strategies for two selected venues, commenting

on their revenue generation and procedures

Here you need to do just as asked – select two, different types of venue, and describe the

differences in how these would be marketed, managed, operated, funded, and judged to be

financially successful

 evaluate different areas of work and responsibilities for two selected venues,

commenting on current practices, deployment of staff to ensure a smooth and effective

organisation

Ideally using the same two venues as above, focus on and describe the differences in roles

and responsibilities of key front-line employees and in how these staff would be trained,

deployed, and managed - in each of the two different events

Section 4

Investigate current and future trends in the arts, entertainment and venue management

industry

You will need to:

 analyse current trends in the arts entertainment and venue industry

As with most industry-business sectors, the arts and entertainment industry is facing a range

of challenges generated by current and imminent trends – such as globalization, the changing

nature of audience profiles, the increase in home-based entertainment options, and so on –

you will need to discuss these, and others that you identifyDiploma in Events Management Unit 3: Entertainment and Venue Management

 explain the effect of current funding arrangements in the arts and entertainment industry

and future potential developments

For this you can draw on your response in Section 1, but here you need to focus on what the

implications of changes in funding arrangements will have - in the near and medium term

future – on providers in this sector

 analyse the impact of technological changes in the management and operation of arts

and entertainment providers

Some effects of current technologies are already visible, such as the use of mobile phones

and tablets for certain types of entertainment, the trend towards online enquiry and booking,

the rapid-release streaming of films, and so on, but the analysts and forecasters are

predicting much more significant changes which are imminent – you need to research and

discuss the current thinking on this

Don’t forget that you also need to add a list of Sources of Information-References showing any

books, websites, articles, case studies, reports, internal documents, people interviewed, that you drew

on to complete this assignment.

The Sources of Information-References are not included in the Word Count