Question 1 (a) Analyse the macro-environment to evaluate the aviation industry in India. (10 marks) (b) Conduct an industry analysis of the Indian aviation industry and conclude if it is an attractive industry for AirAsia and its competitors. Question 2 (a) Examine the resources and competences that AirAsia possessed and discuss the resulting Strategic Capability/Capabilities of AirAsia. (7 marks) (b) Appraise the competitive advantage(s) of AirAsia through the analysis of its Strategic Capability(ies). (6 marks) (c) Evaluate the weakness(es) of AirAsia. (7 marks) BUS488 Assignment 3 SIM UNIVERSITY Assignment 3 – Page 3 of 3 Question 3 (a) Based on the preceding analysis, perform a SWOT analysis on AirAsia entering the Indian market. (8 marks) (b) Examining the preceding analysis and the SWOT analysis, identify the key issues that AirAsia’s management should address when entering the Indian market. (6 marks) Question 4 (a) Identify and assess the business level strategy that AirAsia had intended to adopt in entering the Indian aviation market. Provide justifications to support your answer. (14 marks) (b) Examine the primary driver(s) of internationalisation in AirAsia’s entry into India. Evaluate if AirAsia possessed geographic sources of advantage. (12 marks) Question 5 (a) Formulate two (2) recommendations for AirAsia to address the key issues that it faced. Provide explanations on how the recommendations address the key issues. (10 marks) (b) Applying the SAFe criteria, explain how your recommendations address each of these criteria. (10 marks)