To prepare for this assignment, review the Cola Wars case (file attached), as well as the article “Five Competitive Forces that Shape Strategy.” (link: https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy) Consider the role of the following key components of the soft drinks industry value chain: concentrate producers, bottlers, and retailers. For each of the key value chain components, assess the power of each of the five forces in the industry: that is, how powerful are the buyers, suppliers, and substitutes? How formidable are the barriers to entry and how intense is the rivalry? Focus on how you see Coca-Cola positioned in the market vis-à-vis the five forces you have identified and which recommendations would you give to Coca-Cola’s management to improve their position in relation to suppliers, buyers, barriers to entry, and competitors. Your paper should meet the following requirements: 1- 4 pages in length, not counting the cover and reference pages. 2- Formatted according to the University academic writing standards and APA style guidelines. 3- Adhere to academic writing style throughout, including using third-person voice and providing citations to give credit to sources of information. 4- Include a reference page for your citations. You are strongly encouraged to submit all assignments to the Turnitin Originality Check prior to submitting them to your instructor for grading.