Importance of understanding business strategy. Business success is often tied to effectively managed strategies. Pick a successful or unsuccessful company with operations in Singapore (example: NTUC Fairprice, etc) and comment on its strategy management process. The choice of company is very open; it can be a company where you worked before, or the company where you’re currently working, or any company you’re interested in. Discuss its success or failure with reference to concepts presented in the text, in particular Chapters 2 and 3. The paper should be 3-4 pages long, 1.5 line spacing, 12 font size (excluding cover page, tables, diagrams and appendices). No table of contents is required. YOU ARE REQUIRED TO : 1. Please write in 1st person narrative. “My comment”, “I think” “My opinion” (Please pick a company with operations in Singapore). 2. Give a brief introduction of the Singapore company and its current performance. 3. Tie your discussion to either the Industrial Organization (I/O) model or Resource- Based (RBV) model or both. 4. Conclude with some lessons learned from the success or failure of the company picked. (VERY IMPORTANT) Practical tips READ the attached chapter (no need other referencing) • Read pp.14-18, and Chapters 2 and 3. • Proper referencing, which include both in-text citations and reference list. • Harvard Referencing