Assignment title: Information


Task: Singapore Airlines For this company, explain how successful you think it is and discuss the strategic reasons behind that success. Your explanation should include something about the contribution of leadership to the company. Go on to suggest strategies and/or actions for ensuring success in the future. You should read the guidance on page 2 of this brief and the marking scheme at the end of this brief to understand how you should approach the assignment and how marks will be allocated. Further guidance, including examples of student work, will be posted on Bb