PART A 1. With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important external issues and trends which drove Kellogg and Wilmar together. Which is causing issues today? In which areas are the expected internal benefits and synergies for both companies involved? 2. Kellogg’s Annual Report reported as follows: “The China business (navigable Foods) generated operating losses since the acquisition and that trend was expected to continue. As a result, management determined in 2010 the current business has not proven to be the right vehicle for entry into the Chinese market and began exploring carious strategic alternatives to reduce operating losses in the future.” Explain Kellogg’s two attempts to enter the Chinese market (Zhenghang Food Company in 2008 and Wilmar International Ltd. in 2012) by describing the difference between the vehicles and their relative risks. Why would the partnership with Wilmar be considered more likely to succeed? 3. By applying appropriate theory and using evidence from your research of these companies, analyse the national and corporate cultures involved. Speculate on the impact of both on this ‘partnership’ between Kellogg and Wilmar International during the exploratory stages and now that the co-operation is operational. 4. Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate movements on the partnership. PART B 5. Identify three specific aspects of doing business internationally that you have come to appreciate through the lectures, seminars or Expert Lectures on this module. Explain why these are significant to you personally and to your future in international business.